Artistic activism is creative and conscientious. Creative because it draws from the artist’s toolkit of brainstorming, craft, cleverness, and open-ended thinking to help people see the world differently. Conscientious because it pursues social justice — and it does so in a deliberate way.

Free the Vaccine applies methods of creative advocacy that the Center for Artistic Activism has studied and developed over more than a decade. These techniques are based on lessons from the social and behavioral sciences, the history of art and activism, and the world of advertising. They make creative advocacy stronger and more sustainable.

Core strategies for the
Free the Vaccine campaign:

Click on each one to learn more, explore related Free the Vaccine projects, and try them yourself.

For more in-depth discussion points about the methods and issues at the heart of Free the Vaccine, Dive Deeper.