{"id":673,"date":"2020-07-31T15:36:36","date_gmt":"2020-07-31T19:36:36","guid":{"rendered":"https:\/\/freethevaccine.org\/exhibit\/?page_id=673"},"modified":"2020-12-22T14:08:35","modified_gmt":"2020-12-22T19:08:35","slug":"connect-with-popular-culture","status":"publish","type":"page","link":"https:\/\/freethevaccine.org\/exhibit\/strategies\/connect-with-popular-culture\/","title":{"rendered":"Strategy:"},"content":{"rendered":"\n<h2 class=\"has-text-align-center has-ccp-white-color has-ccp-secondary-dark-background-color has-text-color has-background wp-block-heading\">Connect with Popular Culture<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s true: a celebrity parody or pop culture meme can grab attention. But the importance of popular culture in artistic activism goes deeper. Effective advocacy must connect to the culture it exists in. If you want to appeal to people&#8217;s emotions, values, and desires, find out what their cultural points of reference are. Whether it&#8217;s sports, food, or a local advertising jingle, learn from it and use it.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">Here are just a few of the FTV projects that have used popular culture.<\/h5>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/works\/making-masks-for-statues-to-free-the-vaccine-for-covid-19\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1362\" height=\"1359\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/Columbia_UAEM01-edited.jpg\" alt=\"\" class=\"wp-image-1388\" srcset=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/Columbia_UAEM01-edited.jpg 1362w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/Columbia_UAEM01-edited-300x300.jpg 300w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/Columbia_UAEM01-edited-1024x1022.jpg 1024w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/Columbia_UAEM01-edited-150x150.jpg 150w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/Columbia_UAEM01-edited-768x766.jpg 768w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/Columbia_UAEM01-edited-1200x1197.jpg 1200w\" sizes=\"auto, (max-width: 1362px) 100vw, 1362px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/works\/ucla-vs-usc-mascot-stop-motion-animation\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1076\" height=\"1080\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/victory_bell-edited.png\" alt=\"\" class=\"wp-image-1389\" srcset=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/victory_bell-edited.png 1076w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/victory_bell-edited-300x300.png 300w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/victory_bell-edited-1020x1024.png 1020w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/victory_bell-edited-150x150.png 150w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/victory_bell-edited-768x771.png 768w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/works\/jolenevaccinechallenge\/\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"875\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail1-edited.png\" alt=\"\" class=\"wp-image-1392\" srcset=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail1-edited.png 877w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail1-edited-300x300.png 300w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail1-edited-150x150.png 150w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail1-edited-768x766.png 768w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/freethevaccine.org\/exhibit\/tag\/popular-culture\/\">see more<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how FTV participants Greg and Tessa thought about popular culture as a way to connect with audiences in Australia: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Interview with Greg and Tessa about their Giant Inflatable Syringe!\" width=\"580\" height=\"435\" src=\"https:\/\/www.youtube.com\/embed\/np-5S_Dhmwk?start=52&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Apply it:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Once you know your audience, examine what they do for fun. Then do it yourself. Take it apart and dig out what you might be able to use for your advocacy work. If they love romantic comedies, watch some. Analyze them. See what you can borrow. Can your advocacy be more funny? Have adorable, relatable characters? Involve a will-they-or-won&#8217;t-they plot line?<\/li><li>Adapt source materials that your audience will recognize. Rewrite song lyrics. Restage a memorable scene. Repurpose a beloved mascot.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/freethevaccine.org\/exhibit\/strategies\">Other strategies<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Connect with Popular Culture It&#8217;s true: a celebrity parody or pop culture meme can grab attention. But the importance of popular culture in artistic activism goes deeper. Effective advocacy must connect to the culture it exists in. If you want to appeal to people&#8217;s emotions, values, and desires, find out what their cultural points of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":461,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-673","page","type-page","status-publish","hentry"],"acf":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Rebecca Bray","author_link":"https:\/\/freethevaccine.org\/exhibit\/author\/rebecca\/"},"rttpg_comment":0,"rttpg_category":false,"rttpg_excerpt":"Connect with Popular Culture It&#8217;s true: a celebrity parody or pop culture meme can grab attention. But the importance of popular culture in artistic activism goes deeper. Effective advocacy must connect to the culture it exists in. If you want to appeal to people&#8217;s emotions, values, and desires, find out what their cultural points of&hellip;","_links":{"self":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":24,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/673\/revisions"}],"predecessor-version":[{"id":2117,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/673\/revisions\/2117"}],"up":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/461"}],"wp:attachment":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/media?parent=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}