{"id":732,"date":"2020-08-11T22:16:22","date_gmt":"2020-08-12T02:16:22","guid":{"rendered":"https:\/\/freethevaccine.org\/exhibit\/?page_id=732"},"modified":"2021-01-05T13:32:03","modified_gmt":"2021-01-05T18:32:03","slug":"tell-a-different-story","status":"publish","type":"page","link":"https:\/\/freethevaccine.org\/exhibit\/strategies\/tell-a-different-story\/","title":{"rendered":"Strategy:"},"content":{"rendered":"\n<h2 class=\"has-text-align-center has-ccp-white-color has-ccp-secondary-dark-background-color has-text-color has-background wp-block-heading\">Tell a Different Story<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To make change, you may need to change the narrative around the issues. Shift the focus. Reframe the story to highlight what you see as the real concerns. Help your audience see things from a different perspective, and bring them around to your point of view.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">Here are just a few of the FTV projects that tell a different story:<\/h5>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/works\/goodnight-stories-for-rebel-scientists\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/0001-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-1096\" srcset=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/0001-1-1024x1024.jpg 1024w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/0001-1-300x300.jpg 300w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/0001-1-150x150.jpg 150w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/0001-1-768x768.jpg 768w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/0001-1-1536x1536.jpg 1536w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/0001-1-2048x2048.jpg 2048w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/0001-1-1200x1200.jpg 1200w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/0001-1-1980x1980.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/works\/covid-conversations\/\"><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"634\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2021\/01\/Hawks-Action-smaller-1-edited.png\" alt=\"\" class=\"wp-image-2134\" srcset=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2021\/01\/Hawks-Action-smaller-1-edited.png 635w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2021\/01\/Hawks-Action-smaller-1-edited-300x300.png 300w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2021\/01\/Hawks-Action-smaller-1-edited-150x150.png 150w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/works\/you-wouldnt-pay-twice\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/ac14777d954e12c50ed3ddd1e86e00c276c422ad-1-1024x1024.jpeg\" alt=\"\" class=\"wp-image-236\" srcset=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/ac14777d954e12c50ed3ddd1e86e00c276c422ad-1-1024x1024.jpeg 1024w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/ac14777d954e12c50ed3ddd1e86e00c276c422ad-1-300x300.jpeg 300w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/ac14777d954e12c50ed3ddd1e86e00c276c422ad-1-150x150.jpeg 150w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/ac14777d954e12c50ed3ddd1e86e00c276c422ad-1-768x768.jpeg 768w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/ac14777d954e12c50ed3ddd1e86e00c276c422ad-1.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/freethevaccine.org\/exhibit\/tag\/different-story\/\">see more<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how FTV participants in Southern California told a different story about the open sharing of scientific research by <a href=\"https:\/\/freethevaccine.org\/exhibit\/works\/ucla-vs-usc-mascot-stop-motion-animation\/\" data-type=\"works\" data-id=\"480\">framing it as a rivalry between UCLA and USC<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Interview with Vivian and Kaity about their Stop Motion Animation Video\" width=\"580\" height=\"435\" src=\"https:\/\/www.youtube.com\/embed\/Xr3yrlEmuyU?start=677&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Apply it:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Identify a protagonist and build a narrative around them. Give people a hero to root for or a villain they&#8217;ll love to hate.<\/li><li>Change up the vocabulary. Instead of sticking with the common buzzwords, use terms that reflect your position.<\/li><li>Start somewhere different. Try introducing your case with an historical anecdote, an imagined future moment, or a compelling example from right now.<\/li><li>Break the tropes that aren&#8217;t working by telling the story from someone else&#8217;s perspective. <\/li><li>Invite others to tell their own stories &#8211; to present the issues according to their specific points of view. <\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/freethevaccine.org\/exhibit\/strategies\/\">other strategies<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tell a Different Story To make change, you may need to change the narrative around the issues. Shift the focus. Reframe the story to highlight what you see as the real concerns. Help your audience see things from a different perspective, and bring them around to your point of view. Here are just a few [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":461,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-732","page","type-page","status-publish","hentry"],"acf":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Laura Holzman","author_link":"https:\/\/freethevaccine.org\/exhibit\/author\/laurah\/"},"rttpg_comment":0,"rttpg_category":false,"rttpg_excerpt":"Tell a Different Story To make change, you may need to change the narrative around the issues. Shift the focus. Reframe the story to highlight what you see as the real concerns. Help your audience see things from a different perspective, and bring them around to your point of view. Here are just a few&hellip;","_links":{"self":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":21,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/732\/revisions"}],"predecessor-version":[{"id":2135,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/732\/revisions\/2135"}],"up":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/461"}],"wp:attachment":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/media?parent=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}