{"id":742,"date":"2020-08-11T22:17:07","date_gmt":"2020-08-12T02:17:07","guid":{"rendered":"https:\/\/freethevaccine.org\/exhibit\/?page_id=742"},"modified":"2020-11-19T11:39:43","modified_gmt":"2020-11-19T16:39:43","slug":"use-a-moral-frame","status":"publish","type":"page","link":"https:\/\/freethevaccine.org\/exhibit\/strategies\/use-a-moral-frame\/","title":{"rendered":"Strategy:"},"content":{"rendered":"\n<h2 class=\"has-text-align-center has-ccp-white-color has-ccp-secondary-dark-background-color has-text-color has-background wp-block-heading\">Use a Moral Frame<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s easy to feel like the people whose behavior you&#8217;re trying to change have a totally different worldview from yours. There may very well be a lot you disagree on. But if you think about the morals at the heart of your effort, you might find a common ground. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you can&#8217;t agree on many core beliefs and values, your work will be stronger if you try to understand the morals of the people you see as &#8220;adversaries.&#8221; Help them see how their values align with the change you want to bring about.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">How have Free the Vaccine projects used a moral frame?<\/h5>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/works\/who-doesnt-deserve-a-vaccine\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Colorful-People-Wallpaper-1024x576.jpg\" alt=\"\" class=\"wp-image-233\" srcset=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Colorful-People-Wallpaper-1024x576.jpg 1024w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Colorful-People-Wallpaper-300x169.jpg 300w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Colorful-People-Wallpaper-768x432.jpg 768w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Colorful-People-Wallpaper-1536x864.jpg 1536w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Colorful-People-Wallpaper-1200x675.jpg 1200w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Colorful-People-Wallpaper.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/works\/monopolies-on-meds\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Monopolies-fb.sticker-1-1024x1024.png\" alt=\"\" class=\"wp-image-648\" srcset=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Monopolies-fb.sticker-1-1024x1024.png 1024w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Monopolies-fb.sticker-1-300x300.png 300w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Monopolies-fb.sticker-1-150x150.png 150w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Monopolies-fb.sticker-1-768x768.png 768w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Monopolies-fb.sticker-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/works\/jolenevaccinechallenge\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail-1024x640.png\" alt=\"\" class=\"wp-image-1552\" srcset=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail-1024x640.png 1024w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail-300x188.png 300w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail-768x480.png 768w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail-1536x960.png 1536w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail-2048x1280.png 2048w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail-1200x750.png 1200w, https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/09\/JoleneVaccineDetail-1980x1238.png 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/freethevaccine.org\/exhibit\/tag\/moral-frame\/\">see more<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Apply it:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Map out your values and what you think your audience&#8217;s values are. <a href=\"https:\/\/c4aa.org\/2017\/08\/the-5-moral-foundations\" data-type=\"URL\" data-id=\"https:\/\/c4aa.org\/2017\/08\/the-5-moral-foundations\">Use The 5 Moral Foundations<\/a>, a tool from the Center for Artistic Activism.<\/li><li>Instead of debating a detail, ask a question rooted in a value that&#8217;s important to your audience.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/freethevaccine.org\/exhibit\/strategies\/\">other strategies<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Use a Moral Frame It&#8217;s easy to feel like the people whose behavior you&#8217;re trying to change have a totally different worldview from yours. There may very well be a lot you disagree on. But if you think about the morals at the heart of your effort, you might find a common ground. Even if [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":461,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-742","page","type-page","status-publish","hentry"],"acf":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Laura Holzman","author_link":"https:\/\/freethevaccine.org\/exhibit\/author\/laurah\/"},"rttpg_comment":0,"rttpg_category":false,"rttpg_excerpt":"Use a Moral Frame It&#8217;s easy to feel like the people whose behavior you&#8217;re trying to change have a totally different worldview from yours. There may very well be a lot you disagree on. But if you think about the morals at the heart of your effort, you might find a common ground. Even if&hellip;","_links":{"self":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":12,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/742\/revisions"}],"predecessor-version":[{"id":1993,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/742\/revisions\/1993"}],"up":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/pages\/461"}],"wp:attachment":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/media?parent=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}