{"id":2206,"date":"2020-11-18T00:00:00","date_gmt":"2020-11-18T05:00:00","guid":{"rendered":"https:\/\/freethevaccine.org\/exhibit\/?post_type=works&#038;p=2206"},"modified":"2021-03-02T09:58:30","modified_gmt":"2021-03-02T14:58:30","slug":"thank-you-card","status":"publish","type":"works","link":"https:\/\/freethevaccine.org\/exhibit\/works\/thank-you-card\/","title":{"rendered":"Thank You Card"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Objective:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We wanted to make our targets aware of the Free the Vaccine campaign and the Open COVID Pledge. We invited them for a conversation with us.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Project:<\/h4>\n\n\n<div id=\"work_description\"><\/div>\n\n\n<p class=\"wp-block-paragraph\">The Thank You Cards were sent out to researchers as an appreciation of their work and efforts in investigating COVID-19. The Free the Vaccine campaign and the Open COVID Pledge was then introduced with a text tailored towards the recipient.<\/p>\n\n\n\n<div id=\"interpretive_statement_container\"><\/div>\n\n\n<p class=\"wp-block-paragraph\"><!-- no interpretive statement for this work --><\/p>\n\n\n\n\n\n<div data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/freethevaccine.org\\\/exhibit\\\/works\\\/thank-you-card\\\/\"}' class=\"tiled-gallery type-rectangular\" data-original-width=\"580\"><div class=\"gallery-row\" style=\"width: 575px; height: 378px;\"><div class=\"gallery-group images-1\" style=\"width: 288px; height: 382px;\"><div class=\"tiled-gallery-item tiled-gallery-item-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2204\" data-orig-file=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-1-scaled.jpg\" data-orig-size=\"1919,2560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Thank You Card\" data-image-description=\"\" data-medium-file=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-1-225x300.jpg\" data-large-file=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-1-768x1024.jpg\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-1-scaled-284x378.jpg\" width=\"284\" height=\"378\" align=\"left\" title=\"Thank You Card\" \/><\/a><\/div><\/div><div class=\"gallery-group images-1\" style=\"width: 287px; height: 382px;\"><div class=\"tiled-gallery-item tiled-gallery-item-large\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-smaller-1.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2205\" data-orig-file=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-smaller-1.jpg\" data-orig-size=\"1890,2522\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Thank You Card smaller\" data-image-description=\"\" data-medium-file=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-smaller-1-225x300.jpg\" data-large-file=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-smaller-1-767x1024.jpg\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-smaller-1-283x378.jpg\" width=\"283\" height=\"378\" align=\"left\" title=\"Thank You Card smaller\" \/><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-ccp-primary-dark-color has-ccp-secondary-light-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h5 class=\"has-ccp-primary-dark-color has-text-color wp-block-heading\">STRATEGIES: <\/h5>\n\n\n\n<ul><li><a href=\"https:\/\/freethevaccine.org\/exhibit\/tag\/be-generous\/\" rel=\"tag\">Be generous<\/a><\/li><li><a href=\"https:\/\/freethevaccine.org\/exhibit\/tag\/collaborate\/\" rel=\"tag\">Collaborate<\/a><\/li><li><a href=\"https:\/\/freethevaccine.org\/exhibit\/tag\/get-personal\/\" rel=\"tag\">Get personal<\/a><\/li><\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-ccp-white-color has-text-color has-ccp-secondary-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h5 class=\"has-ccp-white-color has-text-color wp-block-heading\">TRY THIS:<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Print it and send it!<\/p>\n<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">What worked?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The Thank You Cards highlight the important work that the researchers have been doing, thanking them for their efforts without pressuring them.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top is-image-fill has-ccp-secondary-light-background-color has-background\">\r\n\t\r\n\r\n\t\r\n\t<figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/08\/ftv-logo-default-placeholder.png);background-position:50% 50%\"><img decoding=\"async\" src=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/2020\/08\/ftv-logo-default-placeholder.png\" alt=\"\" \/><\/figure>\r\n\t\r\n\r\n\r\n\r\n    <div class=\"wp-block-media-text__content\">\n\n\n<div class=\"work_tombstone\"><\/div>\n\n\n<h5 class=\"wp-block-heading\">About this project<\/h5>\n\n\n\n<h6 class=\"wp-block-heading\">Creators:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>\n                    \n                    <a href=\"https:\/\/www.facebook.com\/freespeechvision\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simbie Yau<\/a>\n                <\/li><li>\n                    Heloise Widdig\n                    \n                <\/li><li>\n                    Magali Heijkoop\n                    \n                <\/li><li>\n                    Defne Zuhal Yorgancioglu\n                    \n                <\/li><li>\n                    Katharina Wolfenstetter\n                    \n                <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">November, 2020<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/materials\/image-graphic\/\" title=\"View all posts filed under Image\/graphic\">Image\/graphic<\/a>, <a href=\"https:\/\/freethevaccine.org\/exhibit\/materials\/print\/\" title=\"View all posts filed under Print\">Print<\/a>, <a href=\"https:\/\/freethevaccine.org\/exhibit\/materials\/writing\/\" title=\"View all posts filed under Writing\">Writing<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hungary, Budapest<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1890\u200a\u00d7\u200a2522 pixels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/freethevaccine.org\/exhibit\/license\/cc-by-nc-sa\/\" title=\"View all posts filed under Creative Commons BY-NC-SA\">Creative Commons BY-NC-SA<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download Original\/High-Resolution File: <a href=\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/Thank-You-Card-1-scaled.jpg\" class=\"frm_file_link\" target=\"_blank\" rel=\"noopener\">Thank-You-Card-1.jpg<\/a><\/p>\n\n\n\n\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n    Original files can be provided for exhibition\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:freeform --><\/p>\n<h3>Reflections from Katharina Wolfenstetter<\/h3>\n<p><strong>What was the process\/journey of creating this work?<\/strong>\n<\/p>\n<p>We wanted to find a way to contact our targets that wasn\u2019t just an email.<\/p>\n<p>Kasia told us about her lab\u2019s action from season 1, where they identified \u201cCovid research champions\u201d and sent letters to thank them for their work and bring their attention to the Open Covid Pledge. We decided this would be a great way to contact our targets.<\/p>\n<p>We discussed the fact that people love to get compliments and positive feedback about their work and how this would be the best way to our targets into a conversation. Starting a conversation on a negative note is likely not to be effective.<\/p>\n<p>We decided to design a Thank You card with a bright and snappy message on the front and a simple, tailored letter on the other. In the tailored letter we referred to their specific work, achievement, and institution.<\/p>\n<p><strong>What skills or perspectives did the collaborators bring to this?<\/strong>\n<\/p>\n<p>Simbie worked on the artistic input and brought together the amazing layout. The other collaborators worked on the targeting of specific researchers.<\/p>\n<p><!-- \/wp:freeform --><\/p>","protected":false},"excerpt":{"rendered":"<p>Budapest<\/p>\n","protected":false},"author":1,"featured_media":2205,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[27,25,26],"materials":[21,5,9],"license":[13],"exhibition_possibilities":[14],"class_list":["post-2206","works","type-works","status-publish","has-post-thumbnail","hentry","tag-be-generous","tag-collaborate","tag-get-personal","materials-image-graphic","materials-print","materials-writing","license-cc-by-nc-sa","exhibition_possibilities-original-files-can-be-provided-for-exhibition"],"acf":[],"_links":{"self":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/works\/2206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/types\/works"}],"author":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/works\/2206\/revisions"}],"predecessor-version":[{"id":2227,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/works\/2206\/revisions\/2227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/media\/2205"}],"wp:attachment":[{"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/media?parent=2206"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/tags?post=2206"},{"taxonomy":"materials","embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/materials?post=2206"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/license?post=2206"},{"taxonomy":"exhibition_possibilities","embeddable":true,"href":"https:\/\/freethevaccine.org\/exhibit\/wp-json\/wp\/v2\/exhibition_possibilities?post=2206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}