{"id":758,"date":"2020-06-20T00:00:00","date_gmt":"2020-06-20T04:00:00","guid":{"rendered":"https:\/\/freethevaccine.org\/exhibit\/?post_type=works&p=758"},"modified":"2020-09-21T11:45:14","modified_gmt":"2020-09-21T15:45:14","slug":"bridge-the-gap-postcard","status":"publish","type":"works","link":"https:\/\/freethevaccine.org\/exhibit\/works\/bridge-the-gap-postcard\/","title":{"rendered":"\u201cBridge The Gap\u201d Postcard"},"content":{"rendered":"\r\n

Objective:<\/h4>\r\n\r\n\r\n

The goal of the postcard was to get the attention of Pittsburgh researchers (and some administration staff), in order to start a conversation\/rally some support for the Open Covid Pledge. We all know how easy it is to ignore emails these days, and we thought the personalized design and hand-written messages would be a better way to get through to our targets.<\/p>\n\r\n\r\n\r\n\r\n

The Project:<\/h4>\r\n\r\n
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An XL, originally-designed postcard. One side has \u201cBridge The Gap\u201d along with the Free The Vaccine logo printed at the top. Below there is a typical Pittsburgh bridge and the Cathedral of Learning building. On the bridge walks a researcher holding a syringe (presumably with a COVID vaccine inside). She is giving the vaccine to the public, who is displayed by a series of hands reaching up. The other side also has the FTV logo and says \u201cPittsburgh: Home of Vaccines for the People!\u201d There is a a short blurb about the Salk legacy and the Open Covid Pledge, and then blank space for a hand-written message!<\/p>\n\r\n \r\n<\/div>\r\n

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STRATEGIES: <\/h5>\r\n \r\n \r\n