This is a screen shot of a section of an email that we sent to leaders at Indiana University. First we designed images of hand-decorated facemasks that connected the Open Covid Pledge to IU values. We then photoshopped them onto the headshots of IU leaders we were emailing about the Open Covid Pledge. We paired the image with text that highlighted how IU had already embraced open licensing in the fight against COVID-19. We emphasized that for IU, signing the Open Covid Pledge would be “High Visibility, Low Risk.” The email included relevant hyperlinks and a brief introductory message.<\/p>\n\r\n \r\n<\/div>\r\n
![](\"https:\/\/freethevaccine.org\/exhibit\/wp-content\/uploads\/formidable\/1\/HighVisibilityLowRisk_IUPUIchancellor.jpg\" "\\"HighVisibilityLowRisk_IUPUIchancellor\\"")
<\/a><\/div><\/div><\/a><\/div><\/div><\/div><\/div>\r\n\r\n\r\n\r\nSTRATEGIES: <\/h5>\r\n \r\n \r\n - Collaborate<\/a><\/li>
- Get personal<\/a><\/li>
- Offer fame over shame<\/a><\/li>
- Surprise!<\/a><\/li><\/ul>\r\n \r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
TRY THIS:<\/h5>\r\n \r\n \r\n
Make a version for your target.<\/span><\/p>\n\r\n \r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n \r\n<\/div>\r\n\r\n\r\n\r\n\r\nWhat worked?<\/h4>\r\n\r\n\r\n
These messages combined images and language that we’d been exploring in other contexts – here it really came together cohesively. Also, everyone we sent these images to responded to us (although these images might not be why that happened).<\/p>\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
\r\n\t\r\n\t\r\n\t\t<\/figure>\r\n\t\r\n\r\n\t\r\n\r\n\r\n\r\n \r\n \r\n \r\n \r\n About this project<\/h5>\r\n \r\n \r\n Creators:<\/h6>\r\n \r\n \r\n \r\n \r\n - \r\n \r\n Laura Holzman<\/a>\r\n <\/li>\r\n \r\n
- \r\n Emilie Seibert\r\n \r\n <\/li>\r\n \r\n
- \r\n \r\n Megan Williamson<\/a>\r\n <\/li>\r\n \r\n
- \r\n Sofia Hessler\r\n \r\n <\/li>\r\n \r\n <\/ul>\r\n \r\n \r\n
May, 2020<\/p>\r\n \r\n \r\n
Image\/graphic<\/a>, Online\/web thing<\/a>, Writing<\/a><\/p>\r\n \r\n \r\n United States, Indianapolis<\/p>\r\n \r\n \r\n
variable<\/p>\r\n \r\n \r\n
TRY THIS:<\/h5>\r\n \r\n \r\n
Make a version for your target.<\/span><\/p>\n\r\n \r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n \r\n<\/div>\r\n\r\n\r\n\r\n\r\n These messages combined images and language that we’d been exploring in other contexts – here it really came together cohesively. Also, everyone we sent these images to responded to us (although these images might not be why that happened).<\/p>\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n May, 2020<\/p>\r\n \r\n \r\n Image\/graphic<\/a>, Online\/web thing<\/a>, Writing<\/a><\/p>\r\n \r\n \r\n United States, Indianapolis<\/p>\r\n \r\n \r\n variable<\/p>\r\n \r\n \r\n What worked?<\/h4>\r\n\r\n\r\n
<\/figure>\r\n\t\r\n\r\n\t\r\n\r\n\r\n\r\n About this project<\/h5>\r\n \r\n \r\n
Creators:<\/h6>\r\n \r\n \r\n
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