Strategy:

Be Generous

It can be tempting to view the targets of your activism as adversaries. But what if you thought of them instead as potential allies? How might you win them over with kindness? How might you appeal to the values you share with them? A thoughtful gift, a kind gesture, or an invitation to collaborate can go far.


Here are just a few of the FTV projects that have been generous:

One group of Free the Vaccine participants made a statement by putting masks and signs on statues at Columbia University. Here’s how they reflected on the power of being generous:


Apply it:

  • Make a gift for someone you disagree with.
  • Reframe a demand as an opportunity.
  • Talk about your target with compassion.
  • Find a personal way to say thank you.