Public Good (a free one can) – Creativity vs. COVID: Ending the Pandemic for Good

Objective:

Create a way for individuals to show their support for the Open Covid Pledge, build public support for the campaign.

The Project:

An image people can post on social media to encourage others to support the Open Covid Pledge. It underscores that COVID meds should be considered a public good.

STRATEGIES:

TRY THIS:

Share it on social media. #FreeTheVaccine #PeoplesVaccine

Design it differently.

What worked?

The phrase “Public. Good.” makes an important, concise point about how we should be thinking about COVID tests, treatments, and vaccines.

Original files can be provided for exhibition

Reflections from Laura Holzman

What skills or perspectives did the collaborators bring to this?

This image came out of a big exchange of ideas in the DogOwl squad on the Salk Labs forum. I had been using the tag line “Public. Good.” for a poster, and Fiona was working with the rejoinder about how a vaccine alone can’t end the pandemic but a free one can. Rebecca put them together and added a syringe. We had a great exchange about how to make the syringe look beneficial, not scary, which informed the choice of colors here and the decision to use the syringe to underline the key phrase.