Objective:
The objective is to get students to question the role of patents in the pandemic and to ask their university to sign the Open COVID Pledge.
The Project:
This poster references Tinder by using the word “match,” a flame symbol similar to the Tinder logo, and a pink/orange gradient similar to the Tinder colors.
STRATEGIES:
TRY THIS:
Print it and post it.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
What worked?
People familiar with Tinder were immediately able to get the reference and found it amusing! Hopefully, this means it can effectively catch students’ eyes on a university campus.
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Original files can be provided for exhibition
Reflections from Navya Dasari
What was the process/journey of creating this work?
I created a draft, modified it using the feedback of other Free The Vaccine participants, and then submitted it for review by Avram Finkelstein. Using Avram’s feedback, I then revised the poster again. I also added a QR code created by Fiona Davey.
What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?
If I had unlimited resources, I could imagine having giant posters installed all over university campuses. (We could modify the ask as needed, but continue using the concept of patents and public health/pandemics/coronavirus being a “bad match,” and continue using the pink/orange color scheme and flame symbol.)
About this project
Creators:
- Navya Dasari
June, 2020
Image/graphic
United States,
1728 x 2304 pixels
Creative Commons BY-NC
Download Original/High-Resolution File: PatentsandPandemicsRevised.png