Objective:
Get CureVac to sign the Open COVID Pledge
The Project:
The cartoon targets CureVac (a German biotechnology company working on a COVID-19 vaccine) to sign the Open COVID Pledge. It depicts the problem of access to a COVID-19 vaccine and shows ShareVac (in place of CureVac) coming in as a superhero solving the problem of access with the Open COVID Pledge.
STRATEGIES:
TRY THIS:
Share it on social media. #FreeTheVaccine #PeoplesVaccine
Make a version for your target.
What worked?
The cartoon depicts the problem well and is able to grab the attention of the viewer with its oddness of animations, voiceover and music.
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Original files can be provided for exhibition
Links:
Reflections from Katharina Wolfenstetter
What were some of the responses to this work?
People love it! Some people were confused at first, but the oddness of the cartoon has the power to draw people in.
What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?
We would love to work on an English version of both cartoon and website. Additionally we would like to provide the cartoon as a template for other groups and other targets.
About this project
Creators:
- Caitlin Berrigan
- Christina Meyer
- Daphne Lenz
- Sina Wahby
June, 2020
Germany, Berlin
45 seconds