Objective:
The goal of the postcard was to get the attention of Pittsburgh researchers (and some administration staff), in order to start a conversation/rally some support for the Open Covid Pledge. We all know how easy it is to ignore emails these days, and we thought the personalized design and hand-written messages would be a better way to get through to our targets.
The Project:
An XL, originally-designed postcard. One side has “Bridge The Gap” along with the Free The Vaccine logo printed at the top. Below there is a typical Pittsburgh bridge and the Cathedral of Learning building. On the bridge walks a researcher holding a syringe (presumably with a COVID vaccine inside). She is giving the vaccine to the public, who is displayed by a series of hands reaching up. The other side also has the FTV logo and says “Pittsburgh: Home of Vaccines for the People!” There is a a short blurb about the Salk legacy and the Open Covid Pledge, and then blank space for a hand-written message!
STRATEGIES:
TRY THIS:
Print some and send them.
Make it specific to your community.
What worked?
Crafting the message on the back of the card was a helpful exercise. By forcing ourselves to condense our message into a short few sentences, we were able to see more clearly exactly why and what we want from our targets.
Links:
Reflections from Mahima Arya
What skills or perspectives did the collaborators bring to this?
Each of the collaborators brought a different set of skills to designing this postcard. Some of us are Pittsburgh locals, and knew how to best capture some of the classic features of the city. Some of us have experience in design, and helped with the graphics of the card. And some of us contributed to the text on the back of the card, to make sure we could quickly and effectively get our message across.
About this project
Creators:
June, 2020
United States, Pittsburgh
5.5 x 8.5 inches
Download Original/High-Resolution File: FTV-postcard-6-20-v2-1.pdf