Freedom. It’s Worth A Shot.



The aim was to create a simple and effective poster, conveying a clear message. We hoped that this poster would be eye-catching, and easy to make physical — and hence share in the public space, as well as on social media.

The Project:

A poster inspired by Avram Finkelstein. A hand holds a vaccine, ready to be used, on a plain background. The title reads “Freedom. It’s Worth A Shot.” The rejoinder reads: “A free COVID-19 vaccine is the only way to keep everyone safe.


Print it and post it.

Redesign it for social media.

What worked?

It’s a ready-to-use image that can be shared widely.

Other Notes:

NB — the work can be reproduced on site by printing on any appropriate material.

    Original files can be provided for exhibition
  • The work can be reproduced on site with instructions (provided)


Reflections from Sofia Weiss Goitiandia

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

I would just create non-stop! If had all the time and skills, I would want to make art, to design, to create physical installations that are smart and effective. I would create a network of people all around the world creating with me, to take up the public space with the messages of social justice and access to medicines.

If someone else were going to make/use/do something like this, what advice would you give them?

Make many, many draft images! Move things 1mm each time. Really create as much as you can. You get on a roll and the images just start to pull themselves together. Then, don’t be too much of a perfectionist. When you have a first draft, ask someone who knows for feedback.

About this project

June, 2020


United Kingdom, Cambridge


Creative Commons BY-NC

Link to Original or High-Res file