If we’re in this together it’s time to free the vaccine


Create language to support the larger goal of ensuring that publicly funded COVID meds are available to everyone, sustainably priced, and free at the point of delivery.

The Project:

This a slogan anyone can use in the campaign for a People’s Vaccine.


Put it on a poster.

Share it on social media. #FreeTheVaccine #PeoplesVaccine

What worked?

It builds on the phrase “in this together,” which was especially popular during the early months of the COVID-19 pandemic. Borrowing familiar language connects our work to words and ideas on other people’s minds. It also offers a gentle critique by showing what being “in this together” really needs to look like.

Reflections from Free the Vaccine for COVID-19

About this project
  • Free the Vaccine for COVID-19

May, 2020



11 words

Public Domain