GIFted – How Jonas Salk solved (another) pandemic – Creativity vs. COVID: Ending the Pandemic for Good

Objective:

This series of GIFS aims to tell his story, bring it to (animated and digital) life and bring the gigantic legacy of vaccine titan Jonas Salk into the current debate

The Project:

Jonas Salk is a hero of vaccine development. He helped bring the polio vaccine to live. When he was asked about who should own the patent on this discovery, he answered “Well the people I would say – Could you patent the sun”.

This series of GIFS aims to tell his story, bring it to (animated and digital) life and bring the gigantic legacy of vaccine titan Jonas Salk into the current debate

STRATEGIES:

TRY THIS:

Share it on social media. #FreeTheVaccine #PeoplesVaccine

Make your own!

What worked?

Just how amazingly Jonas Salk’s portraits are GIFable. Very successful winks etc.

Original files can be provided for exhibition

Reflections from Peter GIFy

What was the process/journey of creating this work?

Extensive search for GIF making software, finding images of Jonas Salk, being creative.

What skills or perspectives did the collaborators bring to this?

Very contemporay knowledge on GIF making browser software

What were some of the responses to this work?

Likes and retweets.

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

Buying aire time on billboards at NYC times square,
striking a deal with JCDecaux to display these GIFS as digital posters on all bus stations across the world.

If someone else were going to make/use/do something like this, what advice would you give them?

Try different texts, be more provocative, maybe consider TikTok or (oldschool) a flipbook?