Why Should CureVac Sign the Open COVID Pledge? An Infographic

Objective:

Getting CureVac to sign the Open COVID Pledge.

The Project:

I sent the infographic to CureVac, a German biotechnology company that works on a COVID-19 vaccine. I additionally sent it to Dietmar Hopp, their main investor. The infographic gives 5 reasons why CureVac should sign the Open COVID Pledge.
Since Dietmar Hopp loves soccer (he is a big supporter of a German soccer team), I added that at the end, basically saying that signing the Open COVID Pledge would get him closer to “normal life” and watching/playing soccer again.
Dietmar Hopp has his own foundation and seems to be quite active with philanthropic actions. After the take over allegations of CureVac by the US he also mentioned that they aim for a fair access to their potential vaccine, which rendered CureVac and Dietmar Hopp as a potential target.

TRY THIS:

Make a version for your target.

What worked?

The graphical presentation of the subject hopefully makes it easier to grasp the problem and is also visually appealing.

About this project
Creators:
  • Katharina Wolfenstetter

April, 2020

Image/graphic

Germany, Berlin

800 × 2000 pixels

Creative Commons BY-NC

Other Notes:

  • Original files can be provided for exhibition

Reflections from Katharina Wolfenstetter

Plants for Covid Research Champions

Objective:

Two things – firstly it provides a strong physical and visual way to create a movement of appreciation, that is easy to share, easy to participate in, and ethical in its design (both environmentally and for social distancing / shielding).
Secondly, it is a positive and celebratory way to get the attention of scientists and researchers, building awareness at multiple levels of an institution about the Open Covid Pledge (not just the TTO offices, but the scientists who might be more sympathetic). This helps put more pressure on the institutions as we build supporters.

The Project:

In appreciation of those researching treatments, diagnostics and vaccines for Covid-19, we dedicated plants to Covid Research Champions. Anyone could join in with a plant dedication, and as long as they tagged us on twitter or insta, we made sure the scientist was aware of it.

What worked?

The positivity of it was what worked best – as seen in the responses from scientists.

About this project
Creators:

April, 2020

Image/graphic

United Kingdom, London

490 × 874 534KB

Other Notes:

If there was a flaw, it was that there were perhaps too many steps to be simple – we were open about which researchers to target, perhaps we should have focused more on just one or two and bombarded them with flowers and dedications.

  • A set of instructions exists on how to make this work
  • An original object can be provided for exhibition
  • Original files can be provided for exhibition
  • The work can be reproduced on site with instructions (provided)

Links:

Reflections from Rachel Reid

What were some of the responses to this work?

Nice responses from scientists thanking us for the dedications
Positive engagement from colleagues outside our team within Free the Vaccine, and friends with their kids, who did their own dedications.

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

More targeted on individuals, more sharing to get a real movement going on. More planting!

The Not So Average Singing Card

Objective:

The objective was to introduce a researcher developing a vaccine in Switzerland to the Open COVID Pledge. We wanted to send a letter versus an email, as we feel it’s more personal, but thought it important to put a creative spin on the humble letter.

The Project:

Bored of sending standard letters that don’t necessarily get read? Try something new and send a singing card! We designed the card ourselves, plus recorded our message and inserted it into the card. You may have seen musical birthday cards before — well, now you can send your own musical access to medicines card!

TRY THIS:

Make a version for your target.

What worked?

It’s super easy and creative! We feel it’s more engaging for researchers, and it’s just not that hard or expensive to make. We feel that makes it an accessible and effective action.

About this project
Creators:
  • Alessandra Saviotti
  • Sofie Farkas
  • Jessica Schepis Martinez

April, 2020

Online/web thing, Print

Netherlands, Amsterdam

N/A

Creative Commons BY-NC

Link to Original or High-Res file

Other Notes:

  • A set of instructions exists on how to make this work
  • Original files can be provided for exhibition

Reflections from Sofia Weiss Goitiandia

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

If I had all the time and money, I’d really like to scale up the action. Get graphic designers on board, and formalise the fabrication process to make the cards look really professional. Then send them to everyone! In that way, I’d hope we’d make them an iconic tool for contacting researchers / other stakeholders in access projects. And of course it would be great if all the researchers kept the cards and then decorated their desks with them.

If someone else were going to make/use/do something like this, what advice would you give them?

Making the card is really easy and relatively cheap, you just need an EZSound module (most common options are 30” or 60”) that you can buy online for around 10 EUR and record your message. The louder the better! Most of the devices record a looped message, so be aware that can be overwhelming! But perhaps that’s the intention. (If you check out the interview video with us, we talk about how that was our intention and the effect of a looped message!) Pay attention to how to assemble the card, the mechanism needs to be activated while one opens it; it is actually easier doing it rather than trying to explain it. We suggest testing a couple of times to understand the right position of the recorder before glueing it to the card. The easiest way is to get a musical card first (the one you can find for birthday wishes for example) and disassemble it, so you’ll see how it is. Good luck!