Pressure the Researcher, or the University as a whole, to sign the Open Covid Pledge.
Sports-style trading cards depicting University Researchers, customized with their photo, school colors, and achievements as stats listed on the back. The cards were sent to the researchers, as well as the President or Chancellor of their University, with yarn pom poms and a hand written note asking them to sign the Open Covid Pledge.
Make a version for your target.
Invent a game to play with them.
The cards were eye-catching but also easy to send by mail (as social distancing is still happening on campus).
We targeted UCLA (University of California, Los Angeles) and USC (University of Southern California) because there is a long-standing sports rivalry between the two universities, which are both in the city of Los Angeles.
Original files can be provided for exhibition