You Wouldn’t Pay Twice

Grand Rapids


This was a poster created to be used as a way to gain support for the Free the Vaccine campaign from the general public.

The Project:

This image is a red square poster. At the top in a darker red the words say “You wouldn’t pay for a hot dog twice…” The word twice is in a light pink for emphasis. Below those words is an image of a hot dog. Below the hot dog are more words in a dark red that say, “So why would you for a vaccine?” In the bottom right corner in a white cursive font is “#FreetheVaccine.”


Share it on social media. #FreeTheVaccine #PeoplesVaccine

Make it specific to your community.

Make it a performance: ask people to pay twice for something.

What worked?

An early metaphor for the “paying twice” idea we hope to communicate.

Other Notes:

The idea for this poster came from an idea that Aly Bancroft had in a Mentor meeting.

    Original files can be provided for exhibition

Reflections from Emilie Seibert

About this project
  • Emilie Seibert
  • Aly Bancroft

May, 2020

Image/graphic, Online/web thing

United States, Grand Rapids

Scaleable Vector Graphic

Public Domain