“We’re Better Together” Stickers – Creativity vs. COVID: Ending the Pandemic for Good

Objective:

The European Citizen’s Initiative calls on the European Commission to make anti-pandemic vaccines and treatments a global public good, freely accessible to everyone. As the initiative needs 1 million signatures to be brought to the European Commission, it is important to appeal to the general public and get as many people to sign on as possible. We wanted to create a simple, but engaging sticker that would catch people’s attention in public spaces to persuade them to sign onto the petition.

The Project:

Our stickers follow the principle of Valentine’s Day cards, they show two vaccines that want to be together and provide a QR code to get them closer. The QR code redirects to the website of the Right2Cure European Citizen’s Initiative. We distributed these stickers all around European cities to get people to sign the petition.

STRATEGIES:

TRY THIS:

Print it and stick it.

Make it specific to your community.

What worked?

The stickers are very cute and follow the color scheme of the Free the Vaccine campaign – that can help to get people’s attention.

Original files can be provided for exhibition

Reflections from Katharina Wolfenstetter

What was the process/journey of creating this work?

The idea started out when were brainstorming impossible ideas. Someone said that we should force politicians to have hearts. That evolved into sending them hearts. That then evolved into sending them some kind of Valentine’s Day card. But as we wanted to reach as many people as possible to sign onto the petition, we decided to go with stickers that follow the idea of a Valentine’s Day card, which could be distributed all around cities with the QR code of the petition on there.

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

Plaster every city in Europe with our stickers and hand them out to students for free – because students always like free stickers, especially when they are cute! 🙂