Objective:
Playing on the long standing sports rivalry between schools, this animation was created as part of a social media push to encourage UCLA to sign the Open Covid Pledge before USC.
The Project:
Images of the University of California Los Angeles (UCLA) and University of Southern California (USC) mascots, made entirely of cut paper, are animated to depict the UCLA Bruin kicking the USC Trojan out of frame, and then ringing the Victory Bell.
TRY THIS:
Make it specific to your community.
What worked?
The humor
About this project
Creators:
July, 2020
United States, Los Angeles
7 second video, GIF
Other Notes:
The cut paper elements were assembled and photographed by Kaity, and Vivian added background, digitized the animation, and formatted the animation for various social media platforms.
- Original files can be provided for exhibition
What skills or perspectives did the collaborators bring to this?
Vivian has been very encouraging of the idea of stop motion throughout the lab, so it was a true collaboration between the two of us to make this happen. I think we both are pleased with the results.
Objective:
Initially the limerick was an effort to get published during poetry month, but the zine was just an effort to keep creating
The Project:
a printable file to be shared, printed colored, and folded into a little zine.
STRATEGIES:
TRY THIS:
Print it and share it.
Redesign it.
Write your own version.
What worked?
its really cute, and the limerik is memorable.
About this project
Creators:
- Kisha Patterson
- Chris Adams
July, 2020
United States, Pittsburgh
8 1/2 X 11
Download Original/High-Resolution File: free-the-vaccine.pdf
Other Notes:
- A set of instructions exists on how to make this work
- Original files can be provided for exhibition
- The work can be reproduced on site with instructions (provided)
Reflections from Kisha Patterson
What was the process/journey of creating this work?
it was very collaborative and it felt like a small thing to move the world to a nearly insurmountable goal.
What were some of the responses to this work?
a little joy
If someone else were going to make/use/do something like this, what advice would you give them?
start small, it cold get bigger
Description:
The Stick Me. sticker is for people to stick on each other, like playing tag. If stuck with a sticker, they have to come to the table to find out why. Once someone is ‘stuck’ and find out about signing on to the Open Covid Pledge as an individual they will ideally sign it, get a sticker that says ‘I stuck it to _______’ and fill in the blank and add to a poster to visually represent those that have signed the Open Covid Pledge. The last step is a selfie prop where they can fill the university or org they stuck it to and share on social media and tag the university and others to encourage them to sign on. They can take some ‘stick me for free’ stickers to put around different places to encourage people to go to the website and see what it’s all about.
Objective:
This could be for a physical action, a series of stickers and posters that encourage people to interact with each other. Great for a tabling event.
About this project
Creators:
- Stacy Early
July, 2020
Image/graphic, Installation/Intervention, Print
United States, Memphis
Varies
What worked?
Ideally the success of this would be people having fun, being included, and feeling like they have the power to make a difference by signing the pledge.
Other Notes:
This work had input from the Free the Vaccine for COVID-19 group in general, and C4AA for their inspirational how to get people to act videos!
- A set of instructions exists on how to make this work
- Original files can be provided for exhibition
- The work can be reproduced on site with instructions (provided)
Reflections from Stacy Early
What was the process/journey of creating this work?
This one took me a little bit to get to. I had tried another interactive piece, but was a bit too involved. After stepping back, watching the C4AA videos, this just kind of came to me. Being able to bounce ideas off others in the group helped, hearing what was needed and wanted allowed me to think more creatively, I wasn’t thinking about this just for me.
Interpretive Statement
User Instructions
Print it and use it!
Make a version for social media.
Objective:
To call attention to a problem this large cannot be solved in a vacuum or by one university alone.
The Project:
Twitter graphic, or could be a sticker for a call for a global solution to the pandemic.
STRATEGIES:
TRY THIS:
Print it and post it.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
What worked?
Ideally the image would lead people to go to the website and find out more and sign the Open Covid Pledge.
About this project
Creators:
- Stacy Early
- The Dog Owl Squad
- Laura Holzman
July, 2020
Image/graphic, Online/web thing, Print
United States, Memphis
Twitter size
Other Notes:
- Original files can be provided for exhibition
Reflections from Stacy Early
What skills or perspectives did the collaborators bring to this?
Because I am not a writer it was great to work with others who could come up with a pithy message and then I could play with it for different uses. There is a poster that contains this message with a longer explanation so this, a twitter graphic, and the poster can be used simoultaneously for greater impact.
Objective:
To make content to share the campaigns message.
The Project:
A series of square graphics for social media or print.
STRATEGIES:
TRY THIS:
Print it and post it.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
What worked?
They were shared often, as well as printed and wheatpasted in public spaces.
About this project
Creators:
July, 2020
Image/graphic, Online/web thing, Print
United States, Seattle
1500 x 1500 px
Other Notes:
- Original files can be provided for exhibition
Reflections from Eric Olson
Objective:
We’re building on Dolly Parton’s $1million donation to support COVID-19 research at Vanderbilt University. To get their attention, to educate them on the Open Covid Pledge, and to add pressure for them to sign the pledge, we chose to produce a viral music video parody of the song “Jolene” by Dolly Parton.
We now want to encourage all universities to sign the Open Covid Pledge, so we are currently discussing the “next challenge”: how to create a full-length video in a way that inspires even more people to get involved and ask universities to make a meaningful change.
The Project:
The #JoleneVaccineChallenge is an interactive project, initially intended to target Dolly Parton and Vanderbilt University. However, with the success of the project, we are now targeting universities all over the world! (Read more under “Objective” below.)
We are making a music video parody of the song “Jolene” by Dolly Parton. Do you know the song? The chorus lyrics, “Jolene, Jolene, Jolene, Jolene…” have been adapted to “Vaccine, Vaccine, Vaccine, Vaccine.” Check out the video link to see how we rewrote ALL of the lyrics.
The challenge, i.e. the “interactive” element of this project, is twofold. First, we invited all members of the Free the Vaccine campaign to help us make a “trailer” for the music video. The video link here is the trailer, which consists of just the first chorus and verse to the song. At the end of the trailer, we challenge viewers to send videos of THEM lip-syncing/dancing to the song. We made a downloadable track and supplied the lyrics to the whole song for viewers.
TRY THIS:
Record your own lip sync and share it on social media. #JoleneVaccineChallenge
Perform it in your own community.
What worked?
Without Occupy Democrats having shared our video on Facebook, we would have had a MUCH harder time going viral.
Other Notes:
Thousands of people across several social media platforms watched and shared our video. We are continuing to call and email Vanderbilt and Dolly Parton representatives to remind them of our video and its growing number of likes/views.
Based on the initial response to our trailer, we’ve decided that our full-length music video should now target universities all over the world. Our trailer features members of Free the Vaccine from many different countries, emphasizing Parton’s and Vanderbilt’s global impact. In continuing this theme, for the full-length music video, we plan to have a few singers/dancers wearing not only Parton costumes or Vanderbilt t-shirts, but also, for example, t-shirts from other universities.
-
A set of instructions exists on how to make this work
- Original files can be provided for exhibition
- The work can be reproduced on site with instructions (provided)
Links:
Reflections from Dannie Snyder
What were some of the responses to this work?
We have gone viral! That in itself is a huge response to our work.
As far as viewers accepting the challenge and submitting videos… So far we have only received a handful of submissions. (It’s not too late to send one yourself!) We are currently outlining our schedule for releasing the full-length music video (probably during the first week of December) as well as three “promotional” videos between now and then; three videos (at least) to help boost our views/likes on social media.
Unfortunately, Dolly Parton and Vanderbilt representatives have not been responding to our emails and calls.
What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?
If we had a million dollars, we could probably think of a million ideas! Our team is always bustling around “what if we…?!” Off the top of my head, we would project the final full-length music video onto Dolly Parton’s house(s) and Vanderbilt’s buildings. We discussed the idea of – when COVID cases and social distancing measures relax – a march around Nashville in Dolly Parton costumes. But, why just in Nashville!? Why stop there?! And wouldn’t it be awesome to have the video produced in every language?! We have also discussed how to get famous people to lip-sync/dance for our full-length music video.
About this project
Creators:
- Aly Bancroft
- Stacy Early
- Laura Holzman
- Dannie Snyder
July, 2020
United States, Nashville
1920×1080
Objective:
Create a way for individuals to show their support for the Open Covid Pledge, build public support for the campaign.
The Project:
An image people can post on social media to encourage others to support the Open Covid Pledge. It underscores that COVID meds should be considered a public good.
STRATEGIES:
TRY THIS:
Share it on social media. #FreeTheVaccine #PeoplesVaccine
Design it differently.
What worked?
The phrase “Public. Good.” makes an important, concise point about how we should be thinking about COVID tests, treatments, and vaccines.
About this project
Creators:
- Laura Holzman
- Fiona Davey
- Rebecca Bray
- Other Free The Vaccine contributors who gave feedback on the Salk Labs forum
July, 2020
Image/graphic, Online/web thing, Writing
United States, Indianapolis
variable
Download Original/High-Resolution File: PublicGood_AFreeOneCan_IG_pink-2.png
Other Notes:
- Original files can be provided for exhibition
Reflections from Laura Holzman
What skills or perspectives did the collaborators bring to this?
This image came out of a big exchange of ideas in the DogOwl squad on the Salk Labs forum. I had been using the tag line “Public. Good.” for a poster, and Fiona was working with the rejoinder about how a vaccine alone can’t end the pandemic but a free one can. Rebecca put them together and added a syringe. We had a great exchange about how to make the syringe look beneficial, not scary, which informed the choice of colors here and the decision to use the syringe to underline the key phrase.
Objective:
The objective of this poster was to clearly communicate the driving mission of the Free the Vaccine campaign to a wide audience and bring attention to the fact that a COVID-19 vaccine must be free & accessible in order for the pandemic to end. The poster also worked to serve as a call to action for viewers to sign their individual support to the Open COVID Pledge, adding global pressure to institutions to sign on as well.
The Project:
A black poster with an image of a syringe floating over a cartoon-like globe with the phrase “a vaccine won’t SAVE THE WORLD. A FREE ONE WILL.” in block white and pink letters. Underneath this image is a paragraph stating “Making sure the COVID-19 vaccine is free and accessible in all parts of the world is key to ending the pandemic. A vaccine alone won’t save us, but a free one will. Sign the Open COVID Pledge.” At the very bottom is a link in blue “freethevapcine.org/sign”.
STRATEGIES:
TRY THIS:
Print it and post it.
Revise the text.
Design it differently.
What worked?
In working with other FtV volunteers and feedback from activist Avram Finkelstein, I think that this poster was able to evolve into a final product that achieved communicating in a very precise way. The imagery and text also effectively connects with the emotional piece of feeling that the world is under threat and needs saving.
About this project
Creators:
- Fiona Davey
July, 2020
United Kingdom, Cambridge
1587×2245
Download Original/High-Resolution File: 2.png
Other Notes:
- Original files can be provided for exhibition
Reflections from Fiona Davey
What was the process/journey of creating this work?
My squad (Seal-3) had been working to approach the virologist Hanneke Schuitemaker working to lead the vaccine initiative at Janssen Pharmaceuticals under Johnson and Johnson. While researching our protagonist, we came across an interview in which she said “treatments save lives, vaccines save populations”. Something about this phrasing really stuck in my head and so when we began to work on creating graphic designs combining images with concise phrases, I had already been thinking about the words and ideas juxtaposed around a vaccine as salvation. While attending one of our weekly meetings and upon hearing about this new mission, the phrase “A vaccine won’t save the world. A free one will.” just appeared in my mind. I began workshopping different ideas of imagery to combine with the phrase. After a lot of helpful feedback from other FtV volunteers and mentors, the poster came to the design we ended with.
What were some of the responses to this work?
There were some really exciting responses to this work including feedback from Avram Finkelstein that the phrase “A vaccine won’t save the world. A free one will.” was the gold standard for concise and clear communication.
Description:
Image that could be for a Facebook post or a sticker.
Objective:
A pithy message that will hopefully direct people to the site or to ask what it’s about.
About this project
Creators:
- Dog Owls – Laura Holzman (others for the poster/wording?), Stacy Early
July, 2020
Image/graphic, Online/web thing, Print
United States, Memphis
Facebook Post size
What worked?
This got the likes on Facebook, however don’t know if anyone went to the FTV site to find out more.
Other Notes:
Reflections from Stacy Early
What skills or perspectives did the collaborators bring to this?
Because I am not a writer it was great to work with others who could come up with a pithy message and then I could play with it for different uses. There is a poster that contains this message with a longer explanation so this, a twitter graphic, and the poster can be used simoultaneously for greater impact.
Interpretive Statement
User Instructions
Print it and stick it!
Share it on social media. #FreeTheVaccine #PeoplesVaccine
Objective:
To share the FreeTheVaccine campaign on social media, specifically focusing on having one’s network sign the Open COVID Pledge.
The Project:
Set of infographic images detailing the importance of urging research institutions to open license the COVID vaccine.
STRATEGIES:
TRY THIS:
Share it on social media. #FreeTheVaccine #PeoplesVaccine
Make a version for your target.
What worked?
I received many inquiries from fellow UCLA students on the campaign, with many of my friends and family members signing on as part of the BINGO game. I also saw reposts of the graphics from strangers on Instagram, broadening our overall outreach efforts.
About this project
Creators:
- Tiffany Chen
July, 2020
Image/graphic, Online/web thing
United States, San Francisco
2160 x 2160 px
Other Notes:
From the infographic’s creation date on July 1st to today (July 25th), over 2 million new COVID cases have been reported globally, and almost 250,000 more deaths. Very shocking and further highlights the importance of the pledge and campaign.
- A set of instructions exists on how to make this work
- Original files can be provided for exhibition