Material: Image/graphic

Stick Me.

Description:

The Stick Me. sticker is for people to stick on each other, like playing tag. If stuck with a sticker, they have to come to the table to find out why. Once someone is ‘stuck’ and find out about signing on to the Open Covid Pledge as an individual they will ideally sign it, get a sticker that says ‘I stuck it to _______’ and fill in the blank and add to a poster to visually represent those that have signed the Open Covid Pledge. The last step is a selfie prop where they can fill the university or org they stuck it to and share on social media and tag the university and others to encourage them to sign on. They can take some ‘stick me for free’ stickers to put around different places to encourage people to go to the website and see what it’s all about.

Objective:

This could be for a physical action, a series of stickers and posters that encourage people to interact with each other. Great for a tabling event.

About this project
Creators:
  • Stacy Early

July, 2020

Image/graphic, Installation/Intervention, Print

United States, Memphis

Varies

Creative Commons BY-NC-SA

Download Original/High-Resolution File:

What worked?

Ideally the success of this would be people having fun, being included, and feeling like they have the power to make a difference by signing the pledge.

Other Notes:

This work had input from the Free the Vaccine for COVID-19 group in general, and C4AA for their inspirational how to get people to act videos!

Reflections from Stacy Early

What was the process/journey of creating this work?

This one took me a little bit to get to. I had tried another interactive piece, but was a bit too involved. After stepping back, watching the C4AA videos, this just kind of came to me. Being able to bounce ideas off others in the group helped, hearing what was needed and wanted allowed me to think more creatively, I wasn’t thinking about this just for me.

Interpretive Statement

User Instructions

Print it and use it! 

Make a version for social media.

Global Solution

Objective:

To call attention to a problem this large cannot be solved in a vacuum or by one university alone.

The Project:

Twitter graphic, or could be a sticker for a call for a global solution to the pandemic.

STRATEGIES:
TRY THIS:

Print it and post it.

Share it on social media. #FreeTheVaccine #PeoplesVaccine

What worked?

Ideally the image would lead people to go to the website and find out more and sign the Open Covid Pledge.

About this project
Creators:
  • Stacy Early
  • The Dog Owl Squad
  • Laura Holzman

July, 2020

Image/graphic, Online/web thing, Print

United States, Memphis

Twitter size

Creative Commons BY-NC

Other Notes:

  • Original files can be provided for exhibition

Reflections from Stacy Early

What skills or perspectives did the collaborators bring to this?

Because I am not a writer it was great to work with others who could come up with a pithy message and then I could play with it for different uses. There is a poster that contains this message with a longer explanation so this, a twitter graphic, and the poster can be used simoultaneously for greater impact.

Free the Vaccine Square Graphics

Objective:

To make content to share the campaigns message.

The Project:

A series of square graphics for social media or print.

STRATEGIES:
TRY THIS:

Print it and post it.

Share it on social media. #FreeTheVaccine #PeoplesVaccine

What worked?

They were shared often, as well as printed and wheatpasted in public spaces.

About this project
Creators:

July, 2020

Image/graphic, Online/web thing, Print

United States, Seattle

1500 x 1500 px

Public Domain

Link to Original or High-Res file

Other Notes:

  • Original files can be provided for exhibition

Reflections from Eric Olson

Public Good (a free one can)

Objective:

Create a way for individuals to show their support for the Open Covid Pledge, build public support for the campaign.

The Project:

An image people can post on social media to encourage others to support the Open Covid Pledge. It underscores that COVID meds should be considered a public good.

STRATEGIES:
TRY THIS:

Share it on social media. #FreeTheVaccine #PeoplesVaccine

Design it differently.

What worked?

The phrase “Public. Good.” makes an important, concise point about how we should be thinking about COVID tests, treatments, and vaccines.

About this project
Creators:
  • Laura Holzman
  • Fiona Davey
  • Rebecca Bray
  • Other Free The Vaccine contributors who gave feedback on the Salk Labs forum

July, 2020

Image/graphic, Online/web thing, Writing

United States, Indianapolis

variable

Creative Commons BY-NC-SA

Download Original/High-Resolution File: PublicGood_AFreeOneCan_IG_pink-2.png

Other Notes:

  • Original files can be provided for exhibition

Reflections from Laura Holzman

What skills or perspectives did the collaborators bring to this?

This image came out of a big exchange of ideas in the DogOwl squad on the Salk Labs forum. I had been using the tag line “Public. Good.” for a poster, and Fiona was working with the rejoinder about how a vaccine alone can’t end the pandemic but a free one can. Rebecca put them together and added a syringe. We had a great exchange about how to make the syringe look beneficial, not scary, which informed the choice of colors here and the decision to use the syringe to underline the key phrase.

Monopolies on Meds

Description:

Image that could be for a Facebook post or a sticker.

Objective:

A pithy message that will hopefully direct people to the site or to ask what it’s about.

About this project
Creators:
  • Dog Owls – Laura Holzman (others for the poster/wording?), Stacy Early

July, 2020

Image/graphic, Online/web thing, Print

United States, Memphis

Facebook Post size

Creative Commons BY-NC

Download Original/High-Resolution File:

What worked?

This got the likes on Facebook, however don’t know if anyone went to the FTV site to find out more.

Other Notes:

Reflections from Stacy Early

What skills or perspectives did the collaborators bring to this?

Because I am not a writer it was great to work with others who could come up with a pithy message and then I could play with it for different uses. There is a poster that contains this message with a longer explanation so this, a twitter graphic, and the poster can be used simoultaneously for greater impact.

Interpretive Statement

User Instructions

Print it and stick it!

Share it on social media. #FreeTheVaccine #PeoplesVaccine

A COVID Infographic

Objective:

To share the FreeTheVaccine campaign on social media, specifically focusing on having one’s network sign the Open COVID Pledge.

The Project:

Set of infographic images detailing the importance of urging research institutions to open license the COVID vaccine.

STRATEGIES:
TRY THIS:

Share it on social media. #FreeTheVaccine #PeoplesVaccine

Make a version for your target.

What worked?

I received many inquiries from fellow UCLA students on the campaign, with many of my friends and family members signing on as part of the BINGO game. I also saw reposts of the graphics from strangers on Instagram, broadening our overall outreach efforts.

About this project
Creators:
  • Tiffany Chen

July, 2020

Image/graphic, Online/web thing

United States, San Francisco

2160 x 2160 px

Creative Commons BY

Link to Original or High-Res file

Other Notes:

From the infographic’s creation date on July 1st to today (July 25th), over 2 million new COVID cases have been reported globally, and almost 250,000 more deaths. Very shocking and further highlights the importance of the pledge and campaign.

  • A set of instructions exists on how to make this work
  • Original files can be provided for exhibition

Links:

Reflections from Tiffany Chen

Goodnight Stories for Rebel Scientists

Objective:

As a project, Goodnight Stories for Rebel Scientists aimed both to start conversations with scientists and incentivize them to sign the Open COVID Pledge. As an interesting project/piece of art the book was meant to captivate the attention of scientists we reached out to. Then it aimed to incentivize them by offering recognition of their work by including them among a collection of other important figures, IF they signed the OCP or worked in some other way to free the COVID-19 vaccine.

The Project:

Goodnight Stories for Rebel Scientists is the beginning of a book that tells the tales of scientists and access to medicines champions who worked diligently to end the COVID-19 pandemic in a just and equitable way. The book is a series of square images. The front cover is dark blue with the title “Goodnight Stories for Rebel Scientists” with drawn images of a syringe, the COVID-19 virus, an erlenmeyer flask, and a face wearing a mask. Following the cover are entries for two scientists, Hanneke Schuitemaker and Marion Koopmans. Each entry has a story written about the scientist and a portrait of them made by different artists. The last page of the book draft features an email written to the featured scientists asking for their help finishing their story in the book and to sign the Open COVID Pledge.

STRATEGIES:
TRY THIS:

Make a version for your target.

What worked?

The project helped us get the attention of Marion Koopman’s assistant. It also brought us in contact with access to medicines champion Ellen ‘t Hoen who gave our group instrumental advice in carrying forward with the campaign and who will also be featured in the book.

About this project
Creators:
  • Esther Barfoot
  • Kasia Horodynska
  • Vreer

July, 2020

Image/graphic

Netherlands, Amsterdam

2658 X 2658 pixels

Creative Commons BY

Download Original/High-Resolution File: 0001.jpg, 0002.jpg, 0003.jpg, 0004.jpg, 0005.jpg, 0006.jpg, 0007.jpg, 0008.jpg



Other Notes:

The project was inspired by the book Goodnight Stories for Rebel Girls which shares the stories and work of important women throughout time.

  • Original files can be provided for exhibition

Reflections from Fiona Davey

What skills or perspectives did the collaborators bring to this?

Each collaborator brought different skills from art, design, writing, and organizing.

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

If we had a million dollars and all the time in the world we would turn this project into a printed book with entries of all the important figures in access to medicines. We’d also commission portraits for each entry and support artists around the world.

A Vaccine Won’t Save the World, A Free One Will

Objective:

The objective of this poster was to clearly communicate the driving mission of the Free the Vaccine campaign to a wide audience and bring attention to the fact that a COVID-19 vaccine must be free & accessible in order for the pandemic to end. The poster also worked to serve as a call to action for viewers to sign their individual support to the Open COVID Pledge, adding global pressure to institutions to sign on as well.

The Project:

A black poster with an image of a syringe floating over a cartoon-like globe with the phrase “a vaccine won’t SAVE THE WORLD. A FREE ONE WILL.” in block white and pink letters. Underneath this image is a paragraph stating “Making sure the COVID-19 vaccine is free and accessible in all parts of the world is key to ending the pandemic. A vaccine alone won’t save us, but a free one will. Sign the Open COVID Pledge.” At the very bottom is a link in blue “freethevapcine.org/sign”.

STRATEGIES:
TRY THIS:

Print it and post it.

Revise the text.

Design it differently.

What worked?

In working with other FtV volunteers and feedback from activist Avram Finkelstein, I think that this poster was able to evolve into a final product that achieved communicating in a very precise way. The imagery and text also effectively connects with the emotional piece of feeling that the world is under threat and needs saving.

About this project
Creators:
  • Fiona Davey

July, 2020

Image/graphic

United Kingdom, Cambridge

1587×2245

Creative Commons BY

Download Original/High-Resolution File: 2.png

Other Notes:

  • Original files can be provided for exhibition

Reflections from Fiona Davey

What was the process/journey of creating this work?

My squad (Seal-3) had been working to approach the virologist Hanneke Schuitemaker working to lead the vaccine initiative at Janssen Pharmaceuticals under Johnson and Johnson. While researching our protagonist, we came across an interview in which she said “treatments save lives, vaccines save populations”. Something about this phrasing really stuck in my head and so when we began to work on creating graphic designs combining images with concise phrases, I had already been thinking about the words and ideas juxtaposed around a vaccine as salvation. While attending one of our weekly meetings and upon hearing about this new mission, the phrase “A vaccine won’t save the world. A free one will.” just appeared in my mind. I began workshopping different ideas of imagery to combine with the phrase. After a lot of helpful feedback from other FtV volunteers and mentors, the poster came to the design we ended with.

What were some of the responses to this work?

There were some really exciting responses to this work including feedback from Avram Finkelstein that the phrase “A vaccine won’t save the world. A free one will.” was the gold standard for concise and clear communication.

A Bad Match

Description:

This poster references Tinder by using the word “match,” a flame symbol similar to the Tinder logo, and a pink/orange gradient similar to the Tinder colors.

Objective:

The objective is to get students to question the role of patents in the pandemic and to ask their university to sign the Open COVID Pledge.

About this project
Creators:
  • Navya Dasari

June, 2020

Image/graphic

United States, Phoenix

1728 x 2304 pixels

Creative Commons BY-NC

Download Original/High-Resolution File: PatentsandPandemicsRevised.png

What worked?

People familiar with Tinder were immediately able to get the reference and found it amusing! Hopefully, this means it can effectively catch students’ eyes on a university campus.

Other Notes:

Reflections from Navya Dasari

What was the process/journey of creating this work?

I created a draft, modified it using the feedback of other Free The Vaccine participants, and then submitted it for review by Avram Finkelstein. Using Avram’s feedback, I then revised the poster again. I also added a QR code created by Fiona Davey.

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

If I had unlimited resources, I could imagine having giant posters installed all over university campuses. (We could modify the ask as needed, but continue using the concept of patents and public health/pandemics/coronavirus being a “bad match,” and continue using the pink/orange color scheme and flame symbol.)

Interpretive Statement

User Instructions

Print it and post it.

Share it on social media. #FreeTheVaccine #PeoplesVaccine

“Bridge The Gap” Postcard

Objective:

The goal of the postcard was to get the attention of Pittsburgh researchers (and some administration staff), in order to start a conversation/rally some support for the Open Covid Pledge. We all know how easy it is to ignore emails these days, and we thought the personalized design and hand-written messages would be a better way to get through to our targets.

The Project:

An XL, originally-designed postcard. One side has “Bridge The Gap” along with the Free The Vaccine logo printed at the top. Below there is a typical Pittsburgh bridge and the Cathedral of Learning building. On the bridge walks a researcher holding a syringe (presumably with a COVID vaccine inside). She is giving the vaccine to the public, who is displayed by a series of hands reaching up. The other side also has the FTV logo and says “Pittsburgh: Home of Vaccines for the People!” There is a a short blurb about the Salk legacy and the Open Covid Pledge, and then blank space for a hand-written message!

STRATEGIES:
TRY THIS:

Print some and send them. 

Make it specific to your community.

What worked?

Crafting the message on the back of the card was a helpful exercise. By forcing ourselves to condense our message into a short few sentences, we were able to see more clearly exactly why and what we want from our targets.

About this project
Creators:

June, 2020

Image/graphic, Print, Writing

United States, Pittsburgh

5.5 x 8.5 inches

Public Domain

Download Original/High-Resolution File: FTV-postcard-6-20-v2-1.pdf

Other Notes:

Links:

Reflections from Mahima Arya

What skills or perspectives did the collaborators bring to this?

Each of the collaborators brought a different set of skills to designing this postcard. Some of us are Pittsburgh locals, and knew how to best capture some of the classic features of the city. Some of us have experience in design, and helped with the graphics of the card. And some of us contributed to the text on the back of the card, to make sure we could quickly and effectively get our message across.