To make content to share the campaigns message.
A series of square graphics for social media or print.
Print it and post it.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
They were shared often, as well as printed and wheatpasted in public spaces.
July, 2020
Image/graphic, Online/web thing, Print
United States, Seattle
1500 x 1500 px
The Stick Me. sticker is for people to stick on each other, like playing tag. If stuck with a sticker, they have to come to the table to find out why. Once someone is ‘stuck’ and find out about signing on to the Open Covid Pledge as an individual they will ideally sign it, get a sticker that says ‘I stuck it to _______’ and fill in the blank and add to a poster to visually represent those that have signed the Open Covid Pledge. The last step is a selfie prop where they can fill the university or org they stuck it to and share on social media and tag the university and others to encourage them to sign on. They can take some ‘stick me for free’ stickers to put around different places to encourage people to go to the website and see what it’s all about.
This could be for a physical action, a series of stickers and posters that encourage people to interact with each other. Great for a tabling event.
July, 2020
Image/graphic, Installation/Intervention, Print
United States, Memphis
Varies
Ideally the success of this would be people having fun, being included, and feeling like they have the power to make a difference by signing the pledge.
This work had input from the Free the Vaccine for COVID-19 group in general, and C4AA for their inspirational how to get people to act videos!
What was the process/journey of creating this work?
This one took me a little bit to get to. I had tried another interactive piece, but was a bit too involved. After stepping back, watching the C4AA videos, this just kind of came to me. Being able to bounce ideas off others in the group helped, hearing what was needed and wanted allowed me to think more creatively, I wasn’t thinking about this just for me.
Print it and use it!
Make a version for social media.
To call attention to a problem this large cannot be solved in a vacuum or by one university alone.
Twitter graphic, or could be a sticker for a call for a global solution to the pandemic.
Print it and post it.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
Ideally the image would lead people to go to the website and find out more and sign the Open Covid Pledge.
July, 2020
Image/graphic, Online/web thing, Print
United States, Memphis
Twitter size
What skills or perspectives did the collaborators bring to this?
Because I am not a writer it was great to work with others who could come up with a pithy message and then I could play with it for different uses. There is a poster that contains this message with a longer explanation so this, a twitter graphic, and the poster can be used simoultaneously for greater impact.
Create a way for individuals to show their support for the Open Covid Pledge, build public support for the campaign.
An image people can post on social media to encourage others to support the Open Covid Pledge. It underscores that COVID meds should be considered a public good.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
Design it differently.
The phrase “Public. Good.” makes an important, concise point about how we should be thinking about COVID tests, treatments, and vaccines.
July, 2020
Image/graphic, Online/web thing, Writing
United States, Indianapolis
variable
Download Original/High-Resolution File: PublicGood_AFreeOneCan_IG_pink-2.png
What skills or perspectives did the collaborators bring to this?
This image came out of a big exchange of ideas in the DogOwl squad on the Salk Labs forum. I had been using the tag line “Public. Good.” for a poster, and Fiona was working with the rejoinder about how a vaccine alone can’t end the pandemic but a free one can. Rebecca put them together and added a syringe. We had a great exchange about how to make the syringe look beneficial, not scary, which informed the choice of colors here and the decision to use the syringe to underline the key phrase.
To share the FreeTheVaccine campaign on social media, specifically focusing on having one’s network sign the Open COVID Pledge.
Set of infographic images detailing the importance of urging research institutions to open license the COVID vaccine.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
Make a version for your target.
I received many inquiries from fellow UCLA students on the campaign, with many of my friends and family members signing on as part of the BINGO game. I also saw reposts of the graphics from strangers on Instagram, broadening our overall outreach efforts.
July, 2020
Image/graphic, Online/web thing
United States, San Francisco
2160 x 2160 px
From the infographic’s creation date on July 1st to today (July 25th), over 2 million new COVID cases have been reported globally, and almost 250,000 more deaths. Very shocking and further highlights the importance of the pledge and campaign.
As a project, Goodnight Stories for Rebel Scientists aimed both to start conversations with scientists and incentivize them to sign the Open COVID Pledge. As an interesting project/piece of art the book was meant to captivate the attention of scientists we reached out to. Then it aimed to incentivize them by offering recognition of their work by including them among a collection of other important figures, IF they signed the OCP or worked in some other way to free the COVID-19 vaccine.
Goodnight Stories for Rebel Scientists is the beginning of a book that tells the tales of scientists and access to medicines champions who worked diligently to end the COVID-19 pandemic in a just and equitable way. The book is a series of square images. The front cover is dark blue with the title “Goodnight Stories for Rebel Scientists” with drawn images of a syringe, the COVID-19 virus, an erlenmeyer flask, and a face wearing a mask. Following the cover are entries for two scientists, Hanneke Schuitemaker and Marion Koopmans. Each entry has a story written about the scientist and a portrait of them made by different artists. The last page of the book draft features an email written to the featured scientists asking for their help finishing their story in the book and to sign the Open COVID Pledge.
Make a version for your target.
The project helped us get the attention of Marion Koopman’s assistant. It also brought us in contact with access to medicines champion Ellen ‘t Hoen who gave our group instrumental advice in carrying forward with the campaign and who will also be featured in the book.
July, 2020
Netherlands, Amsterdam
2658 X 2658 pixels
Download Original/High-Resolution File: 0001.jpg, 0002.jpg, 0003.jpg, 0004.jpg, 0005.jpg, 0006.jpg, 0007.jpg, 0008.jpg
The project was inspired by the book Goodnight Stories for Rebel Girls which shares the stories and work of important women throughout time.
What skills or perspectives did the collaborators bring to this?
Each collaborator brought different skills from art, design, writing, and organizing.
What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?
If we had a million dollars and all the time in the world we would turn this project into a printed book with entries of all the important figures in access to medicines. We’d also commission portraits for each entry and support artists around the world.
The objective of this poster was to clearly communicate the driving mission of the Free the Vaccine campaign to a wide audience and bring attention to the fact that a COVID-19 vaccine must be free & accessible in order for the pandemic to end. The poster also worked to serve as a call to action for viewers to sign their individual support to the Open COVID Pledge, adding global pressure to institutions to sign on as well.
A black poster with an image of a syringe floating over a cartoon-like globe with the phrase “a vaccine won’t SAVE THE WORLD. A FREE ONE WILL.” in block white and pink letters. Underneath this image is a paragraph stating “Making sure the COVID-19 vaccine is free and accessible in all parts of the world is key to ending the pandemic. A vaccine alone won’t save us, but a free one will. Sign the Open COVID Pledge.” At the very bottom is a link in blue “freethevapcine.org/sign”.
Print it and post it.
Revise the text.
Design it differently.
In working with other FtV volunteers and feedback from activist Avram Finkelstein, I think that this poster was able to evolve into a final product that achieved communicating in a very precise way. The imagery and text also effectively connects with the emotional piece of feeling that the world is under threat and needs saving.
July, 2020
United Kingdom, Cambridge
1587×2245
Download Original/High-Resolution File: 2.png
What was the process/journey of creating this work?
My squad (Seal-3) had been working to approach the virologist Hanneke Schuitemaker working to lead the vaccine initiative at Janssen Pharmaceuticals under Johnson and Johnson. While researching our protagonist, we came across an interview in which she said “treatments save lives, vaccines save populations”. Something about this phrasing really stuck in my head and so when we began to work on creating graphic designs combining images with concise phrases, I had already been thinking about the words and ideas juxtaposed around a vaccine as salvation. While attending one of our weekly meetings and upon hearing about this new mission, the phrase “A vaccine won’t save the world. A free one will.” just appeared in my mind. I began workshopping different ideas of imagery to combine with the phrase. After a lot of helpful feedback from other FtV volunteers and mentors, the poster came to the design we ended with.
What were some of the responses to this work?
There were some really exciting responses to this work including feedback from Avram Finkelstein that the phrase “A vaccine won’t save the world. A free one will.” was the gold standard for concise and clear communication.
Image that could be for a Facebook post or a sticker.
A pithy message that will hopefully direct people to the site or to ask what it’s about.
July, 2020
Image/graphic, Online/web thing, Print
United States, Memphis
Facebook Post size
This got the likes on Facebook, however don’t know if anyone went to the FTV site to find out more.
What skills or perspectives did the collaborators bring to this?
Because I am not a writer it was great to work with others who could come up with a pithy message and then I could play with it for different uses. There is a poster that contains this message with a longer explanation so this, a twitter graphic, and the poster can be used simoultaneously for greater impact.
Print it and stick it!
Share it on social media. #FreeTheVaccine #PeoplesVaccine
This poster references Tinder by using the word “match,” a flame symbol similar to the Tinder logo, and a pink/orange gradient similar to the Tinder colors.
The objective is to get students to question the role of patents in the pandemic and to ask their university to sign the Open COVID Pledge.
June, 2020
United States, Phoenix
1728 x 2304 pixels
Download Original/High-Resolution File: PatentsandPandemicsRevised.png
People familiar with Tinder were immediately able to get the reference and found it amusing! Hopefully, this means it can effectively catch students’ eyes on a university campus.
What was the process/journey of creating this work?
I created a draft, modified it using the feedback of other Free The Vaccine participants, and then submitted it for review by Avram Finkelstein. Using Avram’s feedback, I then revised the poster again. I also added a QR code created by Fiona Davey.
What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?
If I had unlimited resources, I could imagine having giant posters installed all over university campuses. (We could modify the ask as needed, but continue using the concept of patents and public health/pandemics/coronavirus being a “bad match,” and continue using the pink/orange color scheme and flame symbol.)
Print it and post it.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
The goal of the postcard was to get the attention of Pittsburgh researchers (and some administration staff), in order to start a conversation/rally some support for the Open Covid Pledge. We all know how easy it is to ignore emails these days, and we thought the personalized design and hand-written messages would be a better way to get through to our targets.
An XL, originally-designed postcard. One side has “Bridge The Gap” along with the Free The Vaccine logo printed at the top. Below there is a typical Pittsburgh bridge and the Cathedral of Learning building. On the bridge walks a researcher holding a syringe (presumably with a COVID vaccine inside). She is giving the vaccine to the public, who is displayed by a series of hands reaching up. The other side also has the FTV logo and says “Pittsburgh: Home of Vaccines for the People!” There is a a short blurb about the Salk legacy and the Open Covid Pledge, and then blank space for a hand-written message!
Print some and send them.
Make it specific to your community.
Crafting the message on the back of the card was a helpful exercise. By forcing ourselves to condense our message into a short few sentences, we were able to see more clearly exactly why and what we want from our targets.
June, 2020
United States, Pittsburgh
5.5 x 8.5 inches
Download Original/High-Resolution File: FTV-postcard-6-20-v2-1.pdf
What skills or perspectives did the collaborators bring to this?
Each of the collaborators brought a different set of skills to designing this postcard. Some of us are Pittsburgh locals, and knew how to best capture some of the classic features of the city. Some of us have experience in design, and helped with the graphics of the card. And some of us contributed to the text on the back of the card, to make sure we could quickly and effectively get our message across.