Objective:
Create language to support the larger goal of ensuring that publicly funded COVID meds are available to everyone, sustainably priced, and free at the point of delivery.
The Project:
This a slogan anyone can use in the campaign for a People’s Vaccine.
STRATEGIES:
TRY THIS:
Put it on a poster.
Use it in your writing.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
What worked?
It makes its point concisely. It’s also flexible enough to be useful in different contexts related to the campaign.
About this project
Creators:
- Free the Vaccine for COVID-19
June, 2020
,
7 words
Objective:
The objective of this image was just to create a poster that could be used to gain support for the Free the Vaccine campaign.
The Project:
This image is a rectangular poster that has several colorful people in three lines across its length. The people are a very diverse group and depict multiple genders, ethnicities, races, ages, sizes, abilities, religion, and more. In the middle of the people is a blue box with the words “Who Doesn’t Deserve a Vaccine?” in large print. In smaller print is “Let’s give everyone equal access to a life saving COVID-19 vaccine!” In the bottom right corner are the words “#Freethevaccine.”
TRY THIS:
Revise the text.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
What worked?
We tried pairing other images with the question, “who doesn’t deserve a vaccine,” and this is the one that worked best. Photos got too specific – the cartoon felt like a better fit.
About this project
Creators:
- Emilie Seibert
- Laura Holzman
May, 2020
Image/graphic, Online/web thing
United States, Grand Rapids
variable
Other Notes:
This image was created using canva.com, so all art work was pulled from this site.
- Original files can be provided for exhibition
Reflections from Emilie Seibert
What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?
The next steps would be to further refine this image and then use it as a poster to put everywhere (billboards, subways, etc.). So people realize that EVERYONE deserves access to a vaccine.
Objective:
Create language to support the larger goal of ensuring that publicly funded COVID meds are available to everyone, sustainably priced, and free at the point of delivery.
The Project:
This a slogan anyone can use in the campaign for a People’s Vaccine.
TRY THIS:
Put it on a poster.
Share it on social media. #FreeTheVaccine #PeoplesVaccine
What worked?
It builds on the phrase “in this together,” which was especially popular during the early months of the COVID-19 pandemic. Borrowing familiar language connects our work to words and ideas on other people’s minds. It also offers a gentle critique by showing what being “in this together” really needs to look like.
About this project
Creators:
- Free the Vaccine for COVID-19
May, 2020
,
11 words
Objective:
This was a poster created to be used as a way to gain support for the Free the Vaccine campaign from the general public.
The Project:
This image is a red square poster. At the top in a darker red the words say “You wouldn’t pay for a hot dog twice…” The word twice is in a light pink for emphasis. Below those words is an image of a hot dog. Below the hot dog are more words in a dark red that say, “So why would you for a vaccine?” In the bottom right corner in a white cursive font is “#FreetheVaccine.”
TRY THIS:
Share it on social media. #FreeTheVaccine #PeoplesVaccine
Make it specific to your community.
Make it a performance: ask people to pay twice for something.
What worked?
An early metaphor for the “paying twice” idea we hope to communicate.
About this project
Creators:
- Emilie Seibert
- Aly Bancroft
May, 2020
Image/graphic, Online/web thing
United States, Grand Rapids
Scaleable Vector Graphic
Other Notes:
The idea for this poster came from an idea that Aly Bancroft had in a Mentor meeting.
- Original files can be provided for exhibition
Reflections from Emilie Seibert
Objective:
Invite an Indiana University researcher whose lab is working on a COVID vaccine for young children, to pledge to license his work via the Open Covid Pledge.
The Project:
A 1-page comic illustrating why one Indiana University researcher should license his lab’s work via the Open Covid Pledge. We emailed it to him with a note about how much we admire his work and a recommendation for how to print the image.
TRY THIS:
Make a version for your target.
What worked?
It didn’t generate a response from the researcher, but the project helped me build my image-making skills, and I learned a lot about the software I used to create it. I’d never made a visual narrative like this before!
About this project
Creators:
May, 2020
Image/graphic, Online/web thing, Writing
United States, Indianapolis
14 x 8.5 inches when printed
Other Notes:
- Original files can be provided for exhibition
Reflections from Laura Holzman
What skills or perspectives did the collaborators bring to this?
I made this drawing mostly independently – but it was inspired directly by a comic that one of the other groups drafted to send to researchers at the Salk Institute. Theirs also started with the famous quote from Dr. Salk. I liked their idea so I made a new and expanded version, tailored for a different researcher.
Objective:
The objective was to create an image that convinced people at Indiana University that they should sign the Open COVID Pledge. We wanted to use the university’s language and actions to show them that they were already doing things that aligned with the ideas behind the OCP.
The Project:
This is a digital image that highlights how signing the Open COVID Pledge aligns with Indiana University’s values and activities. We emailed it to university leaders.
TRY THIS:
Make a version for your target.
What worked?
We revised this project several times before we sent it to IU leaders – each revision made it stronger.
About this project
Creators:
- Emilie Seibert
- Laura Holzman
- Sofia Hessler
May, 2020
Image/graphic, Online/web thing
United States, Bloomington
variable
Other Notes:
We did a lot of background research for this graphic. The first box filled with scattered words surrounding “IU Stands For” are words that come directly from IU’s missions, values, and goals statement. We wanted to show the university that if these are your goals then you should support the OCP. Additionally, “#IN this together” and “Fulfill the Promise” are both phrases/language that IU uses frequently. We then looked into what the university was already doing to support open access. As the graphic shows, we found that IU was using open access 3D printing designs to print PPE to fight the pandemic, an IU professor created an open access origami mask, and the university had created an open access database to track COVID information.
We’ve shared some of our drafts as well as the final image.
- Original files can be provided for exhibition
Reflections from Emilie Seibert
What was the process/journey of creating this work?
I included some additional images of earlier drafts. The idea for this came in a group brainstorming session, we mostly wanted to find a way to use what IU was already doing to show them they can take the next step and sign the OCP. Emilie created the very colorful original design. The group then had another meeting where we refined the image. Laura made the drawings.