Material: Image/graphic

The Virus Will Use the Minutes We Lose!

Objective:

Get Moderna to share its vaccine-production knowledge with the World Health Organization.

The Project:

A poster about the American duty to help ramp up global vaccine production. It stresses the importance of sharing with the World Health Organization taxpayer-funded knowledge about how to make vaccines. It’s inspired by a WWII-era poster by Andrew Wyeth.

STRATEGIES:
TRY THIS:

Print it and post it.

Customize the call to action.

What worked?

It is visually striking!

Other Notes:

It’s hard to pick just one location associated with this piece – it was a collaboration among people based in LA, Pittsburgh/Buffalo, Indianapolis, Maryland, Delaware/Philadelphia, and Boston.

    An original object can be provided for exhibition
  • The work can be reproduced on site with instructions (provided)

Links:

Reflections from Daria Bazzi

What was the process/journey of creating this work?

Upon being sent the original image and idea by Laura, I used photoshop to edit the image into a version that communicated what we were trying to express, and made different versions from there based on feedback from the team. Afterwards we set up a google doc for people to use as a resource if wanting to use the image in various formats.

What skills or perspectives did the collaborators bring to this?

Art history, design, messaging, different audience perspectives.

What were some of the responses to this work?

Some found it really cool and clever, others were a bit confused by the dated look.

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

Maybe a more thorough photoshopping/re-illustrating of the original image to bring home the message even more, perhaps put it on a billboard or in Times Square or something, animate it a bit.

If someone else were going to make/use/do something like this, what advice would you give them?

Please feel free to build upon it! We provided editable versions of all assets for people to use as they please, I’m sure there are other creative ways and formats to pair with this concept.

About this project
Creators:
  • Daria Bazzi
  • Laura Holzman
  • Kisha Patterson
  • Vandhana Reddy
  • Maanasa Gurram
  • Jaya M.
  • Parthu K.

December, 2021

Image/graphic, Online/web thing, Print

United States, Los Angeles

36 x 24 inches, variable

Creative Commons BY-NC-SA

Link to Original or High-Res file

A Guide to mRNA Wellness Therapy

Objective:

Playfully encourage those who are mildly vaccine hesitant (not anti-vaccine) because of fear, concerns about it not being “natural” or are just more familiar or more comfortable with wellness language. Also to model a more lighthearted way of engaging for those who are on the same side.

The Project:

A series of 10 images that talk about vaccines using the jargon and aesthetic of “wellness.”

STRATEGIES:
TRY THIS:

Share it on social media. #FreeTheVaccine #PeoplesVaccine

Make it specific to another community.

What worked?

What I think is funny is rarely what large populations think is funny, but apparently this resonated with a lot of people. It’s by far the most popular thing I’ve ever posted on instagram, by a factor of 7 in the first 48 hours. It was re-posted on some other accounts and in total over 11,000 people liked it, which means many more saw it.

Other Notes:

I have a history of irritation with scams, pseudoscience, the idea that things are “natural” or “unnatural”, etc. I’d also recently listened to an episode of Maintenance Phase about the “Wellness to QAnon Pipeline” that was still rattling around in my head.

Friends like Merith Basey, Stephen Duncombe, Jean Raillia, Dread Scott, and others saw early drafts and gave me some helpful feedback, which is how it got less mean.

    Original files can be provided for exhibition

Links:

Reflections from Steve Lambert

What was the process/journey of creating this work?

It was an idea I had late one night, made a note, and then couldn’t get it out of my head. It started with “wouldn’t it be funny if…” and I made an initial image as a proof of concept. Then I shared that image with a few friends and they reacted positively, so I kept honing it.

What skills or perspectives did the collaborators bring to this?

The first draft ended with “GET FUCKING VACCINATED! You privileged, self-centered, cockwombles!” Merith taught me the word cockwomble. But mostly the collaborators relayed that they thought it could work well without the turn at the end. I thought maybe it would make it more cathartic and funny, but I think leaning the other direction helped it work.

What were some of the responses to this work?

It went crazy on Instagram.

“This is the funniest shit I’ve seen in so long I love it 😂 so good!!!”

“I told my friend Michael from @bedsideroundz this was the best satire piece I’ve seen this year. 🏆🏆🏆”

“I love this so much ❤️❤️🙌🙌 I his is incredible and worded in a way I would have loved to but have always been to angry to express without sounding like I’m on the attack 😂”

“For some reason, it was the picture of avocados that made me laugh. This is so silly and so good 😂👏👏👏”

There’s also comments on the post, tremendously positive.

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

Make print brochures to take to health food stores. Make cheesy video commercials and put them on tv and online.

If someone else were going to make/use/do something like this, what advice would you give them?

Free stock photos and the right font are your friend. Work fast. There was a point in the middle I wasn’t sure it was funny at all because I’d been working too closely for too long. So keep testing with other people if it’s funny because you may not be able to know.

Also, I got an unexpected amount of comments. The straight up misinformation I would write a slam-dunk response to or just delete it. Some people asked legit questions. You can get a sense of how I handled it in the comments, but I also wrote up a summary for a friend that I can share too – reach out if needed.

About this project
Creators:

August, 2021

Image/graphic, Online/web thing

United States, Poughkeepsie

1600px Square

Creative Commons BY

UCLA Rally

Objective:

We wanted people at UCLA and in the surrounding communities to sign onto the Open COVID Pledge.

The Project:

This was a rally we had for May Day at UCLA. We all held up posters to reach out to passerbyers to sign onto the Open COVID Pledge.

STRATEGIES:
TRY THIS:

Organize one in your community.

Make it even more participatory.

What worked?

We successfully signed on many individuals of the UCLA community onto the OCP!

    Original files can be provided for exhibition
  • The work can be reproduced on site with instructions (provided)

Reflections from Naneeta Desar

About this project
Creators:
  • Naneeta
  • Avani
  • Mominah
  • Akshitha
  • Johanna
  • Jaya
  • Ellery
  • Isabella
  • Remy
  • Leena

May, 2021

Image/graphic

United States, Los Angeles

2.6 MB

Care Bear Banner

Objective:

Create a compelling image that will be shared and get us into the press, thus creating additional popular pressure to get Joe Biden to sign the TRIPs waiver.

The Project:

A banner for the Care Bear brigade to hold up at the DC event in May of 2021.

STRATEGIES:
TRY THIS:

Share it on social media. #FreeTheVaccine #PeoplesVaccine

Make your own!

What worked?

I find it hilarious.

Other Notes:

It will be held up by people in Care Bear costumes in front of the White House.

    An original object can be provided for exhibition
  • Original files can be provided for exhibition
  • The work can be reproduced on site with instructions (provided)

Links:

Reflections from Steve Lambert

What was the process/journey of creating this work?

Merith had the Care Bear idea. She asked me to help to make the banner. I asked her for a sketch, which helped speed things along. I had to do this quickly, so the outline gave me a starting point.

What skills or perspectives did the collaborators bring to this?

I’ve had to turn images into vector art to scale up before. This means smooth lines instead of more jaggedy pixelated look. Someone could do a better job at vectorizing this art, but it will look good enough from 10 feet or so and we got it done. After that I tweaked the colors to match Free the Vaccine for COVID-19’s colors. Then added the text.

What were some of the responses to this work?

Everyone who has seen it smiles.

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

Make some bears and send them to every member of congress!

If someone else were going to make/use/do something like this, what advice would you give them?

You can print this large scale for cheaper than you’d think. Or re-use elements and make a different kind of sign. Sharing is caring!

About this project
Creators:

May, 2021

Image/graphic

United States, Poughkeepsie

3ft H by 10ft W

Public Domain

Download Original/High-Resolution File: care-bear-banner.pdf

FTV Stencil

Objective:

The objective was to tag various places and get the FTV logo/”free the vaccine” concept out there in different ways!

The Project:

This was a stencil design made to be cut out and then spray painted to increase exposure for the Free the Vaccine concept/campaign!

STRATEGIES:
TRY THIS:

Download the stencil and use it.

What worked?

I thought the simplicity and accessibility of the project was very successful! The most out there material you might need is some spray paint and an xacto knife.

    A set of instructions exists on how to make this work

Reflections from Daria Bazzi

What was the process/journey of creating this work?

It was pretty simple! I saw a lot of tags/stenciled graffiti outside, and I’d made a stencil before, so it felt like a simple thing to do. I printed out a large scale version of the FTV logo, traced it onto some Bristol paper (more sturdy paper), and then cut out the shapes with an xacto knife.

What skills or perspectives did the collaborators bring to this?

What was cool about this project was that I unfortunately didn’t have the time to go stencil myself at the public art walls we were planning to go to, so I was able to pass this along to one of my squadmates, Carly Besser, who went out into the world and tagged a bunch of walls and took very cool pictures.

If someone else were going to make/use/do something like this, what advice would you give them?

Make sure to use sturdy paper! Something like draft tape is also super helpful if you’re stenciling the design on walls outside.

About this project
Creators:
  • Daria Bazzi
  • Carly Besser

April, 2021

Image/graphic

United States, Los Angeles

2000 x 2000 px

Public Domain

Download Original/High-Resolution File: FTV_Stencil-1.pdf, 86e27459edbd3650752bf236b8c38216a04558cf_2_1332x1000.jpeg, IMG_2125.jpg

Jonas Salk Fan Club Parade Banner

Objective:

To popularize the story of Jonas Salk’s sharing his vaccine without a patent and show that another way is possible.

The Project:

This banner was designed for the May 5, 2021 event in Washington D.C. It’s meant to work like the banner that would be used for a group marching in a parade. You can download versions for various regions we have Free the Vaccine for COVID-19 participants. Or modify one to make your own.

STRATEGIES:
TRY THIS:

Print it.

Join the Jonas Salk Fan Club and make one for your local chapter.

What worked?

It should be a magnet for photographers – hopefully!

Other Notes:

The design is based off the Jonas Salk sticker I made just for fun, kind of on a whim. That’s how it starts sometimes.

    Original files can be provided for exhibition
  • The work can be reproduced on site with instructions (provided)

Links:

Reflections from Steve Lambert

If someone else were going to make/use/do something like this, what advice would you give them?

Have this printed at a local copy shop/office supply store. You can get it printed on plain paper for pretty cheap. It won’t look *great* but it will look good enough.

Of course, you can also print it on something heavier for a higher cost. And you should if you can!

A lot of these parade banners have yellow fringe at the bottom (do an image search for “parade banner”). That’s, of course, optional but would be a nice touch.

About this project
Creators:

April, 2021

Image/graphic, Performance

United States, Poughkeepsie

3ft H by 10ft W

Public Domain

Download Original/High-Resolution File: Jonas-Salk-Banner-NYC.pdf, Jonas-Salk-Banner-Berlin.pdf, Jonas-Salk-Banner-UK.pdf, Jonas-Salk-Banner-LA.pdf, Jonas-Salk-Banner-CA.pdf, Jonas-Salk-Banner-BOSTON.pdf, Jonas-Salk-Banner-DE.pdf, Jonas-Salk-Banner-201.pdf, Jonas-Salk-Banner-PITTSBURGH.pdf, Jonas-Salk-Banner-DC-1.pdf

“We’re Better Together” Stickers

Objective:

The European Citizen’s Initiative calls on the European Commission to make anti-pandemic vaccines and treatments a global public good, freely accessible to everyone. As the initiative needs 1 million signatures to be brought to the European Commission, it is important to appeal to the general public and get as many people to sign on as possible. We wanted to create a simple, but engaging sticker that would catch people’s attention in public spaces to persuade them to sign onto the petition.

The Project:

Our stickers follow the principle of Valentine’s Day cards, they show two vaccines that want to be together and provide a QR code to get them closer. The QR code redirects to the website of the Right2Cure European Citizen’s Initiative. We distributed these stickers all around European cities to get people to sign the petition.

STRATEGIES:
TRY THIS:

Print it and stick it.

Make it specific to your community.

What worked?

The stickers are very cute and follow the color scheme of the Free the Vaccine campaign – that can help to get people’s attention.

    Original files can be provided for exhibition

Reflections from Katharina Wolfenstetter

What was the process/journey of creating this work?

The idea started out when were brainstorming impossible ideas. Someone said that we should force politicians to have hearts. That evolved into sending them hearts. That then evolved into sending them some kind of Valentine’s Day card. But as we wanted to reach as many people as possible to sign onto the petition, we decided to go with stickers that follow the idea of a Valentine’s Day card, which could be distributed all around cities with the QR code of the petition on there.

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

Plaster every city in Europe with our stickers and hand them out to students for free – because students always like free stickers, especially when they are cute! 🙂

About this project
Creators:
  • Katharina Wolfenstetter
  • Ludovico Caminati
  • Johanna Twittenhoff
  • Alessia Gonfroid
  • Julia Billian
  • Sophie Tragert
  • Max Wielenga
  • Elise Potthoff
  • Samira Shair
  • Maanasa Gurram

April, 2021

Image/graphic, Print

Germany, Munich

1098 × 1217 pixels

Creative Commons BY-NC

Link to Original or High-Res file

UBC Open COVID Pledge Poster

Objective:

We would like UBC students to become more educated about the Open COVID Pledge and show their support for UBC signing it.

The Project:

This poster was created to have UBC students be excited to promote the Open COVID Pledge to their university as a way to get them to sign it. A google form is included for the students to express their opinion for UBC administration to hear.

STRATEGIES:
TRY THIS:

Make it specific to your community.

What worked?

I think that the idea behind this project and how it will be used was successful because it will be very simple for students to use this poster to share their thoughts.

    Original files can be provided for exhibition

Reflections from Riya Agrawal

What was the process/journey of creating this work?

First, our team had a brainstorming session on what would be accessible and informative, while also giving UBC students the chance to use their voice for an important issue. Upon coming up with the idea to have a poster with a QR-code for them to post their thoughts, I made an overall template and our team worked to improve it. Finally, I made the google form, with the description created by our team to educate the students about vaccine equity.

What skills or perspectives did the collaborators bring to this?

Cathy was very experienced with making posters of this format, so she knew what would look great. Declan and Jacob were able to phrase our wording on the poster and the google form as eloquently as possible

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

An interactive exhibit or art piece that the students could contribute to and share their voice on the Open COVID Pledge would be a very impactful way of getting their university to hear them. This sort of exhibit could be spread to universities all across the world to amplify the message.

About this project
Creators:
  • Riya
  • Declan
  • Jacob
  • Cathy

April, 2021

Image/graphic, Online/web thing

Canada, Toronto

8.5×11 inches

Public Domain

Download Original/High-Resolution File: UBC-Open-COVID-Pledge.pdf

Venice for Vaccines

Objective:

We wanted to create an accessible way to engage with street art and murals to spread the Free the Vaccine message and symbol.

The Project:

We created a stencil and spray painted the Free the Vaccine symbols at the Venice Art Walls in Southern California.

STRATEGIES:
TRY THIS:

Download the stencil and use it.

What worked?

The stencil is very easy to replicate (and the pdf can be downloaded)!

    Original files can be provided for exhibition
  • The work can be reproduced on site with instructions (provided)

Links:

Reflections from Carly Besser

What was the process/journey of creating this work?

Originally, our squad tried to explore working with a professional muralist to amplify the Free the Vaccine message. After a bit of research, and Franziska’s great advice to use the Venice Art Walls, we realized we could make our own stencil. Daria designed a stencil based off of the Free the Vaccine logo that could easily be replicated by others, and we spray painted away!

What were some of the responses to this work?

Visitors and artists at the Venice Art Walls were curious to know more about the logo design and the “Free the Vaccine for COVID-19 message.” And the artists at the wall were very kind about working around our design and ensuring that they wouldn’t cover it up (at least for the day).

What would be your next steps, building on this idea, if you had a million dollars and all the time and skills in the world?

If I could build on this idea, I would work with a group of professional muralists to design permanent Free the Vaccine for COVID-19 murals based in various cities across the globe.

If someone else were going to make/use/do something like this, what advice would you give them?

Have fun with your designs and locations! And wheatpaste is always a great alternative to spray paint.

About this project
Creators:

April, 2021

Image/graphic, Installation/Intervention

United States, Los Angeles

24 ” x 12 “

Public Domain

Download Original/High-Resolution File: FTV_Stencil.pdf

Jonas Salk Fan Club Membership Card

Objective:

Create and get 200 “card carrying members” of the Jonas Salk Fan Club by end of the third season of Free the Vaccine for COVID-19.

The Project:

Membership cards for the Jonas Salk Fan Club. The card says that the cardholder “believes life-saving medications are public goods to be shared with the world, not witheld for corporate gain, and is hereby duly recognized as a registered, lifetime member of the International Jonas Salk Fan Club.”

STRATEGIES:
TRY THIS:

Join the Jonas Salk Fan Club and get your own card.

Start a membership group for something you care about.

What worked?

There’s a consistency across all the Jonas Salk Fan Club kit that makes it feel like a set.

Other Notes:

I just riffed off the Jonas Salk Fan Club Sticker I made earlier in the week.

    A set of instructions exists on how to make this work
  • An original object can be provided for exhibition
  • Original files can be provided for exhibition
  • The work can be reproduced on site with instructions (provided)

Links:

Reflections from Steve Lambert

If someone else were going to make/use/do something like this, what advice would you give them?

You can print business cards very cheaply most places in the world. Don’t hesitate, just have them made and start handing them out. Keep 10 or 20 in your pocket or bag so you can give them away!

The Jonas Salk Fan Club pins are a great way to attract attention and recruit new members!

About this project
Creators:

April, 2021

Image/graphic, Print

United States, Poughkeepsie

2 x 3.5 inches

Public Domain

Download Original/High-Resolution File: Jonas-Salk-Fan-Club-Card.ai_-1.zip